The crypto sector is one of the most competitive there is, and it can be difficult to stand out considering all the projects that are released every day. With that being said, many businesses in this field have been able to make a mark for themselves by applying sound marketing and branding principles. Branding is something very few newcomers in this niche truly understand, and only those who do understand it have a real chance of surviving in the long term. Let’s take a look at some branding tips all crypto startups should follow.
Start with a Solid Whitepaper
Your whitepaper will be the cornerstone of your branding strategy. It will inform people about your goal as a company and the purpose of your product. It should lay out the problem or problems your project is trying to solve and present your product as a solution. What makes whitepapers so powerful is that they allow you to educate your audience while selling to them at the same time. It also allows you to come across as an authority and a serious company.
You have to make sure that the whitepaper looks professional, however. A poorly formulated whitepaper will be criticized by the community and might damage your brand beyond repair, so be careful. A well written whitepaper will also play a huge role in establishing a proper inbound marketing strategy. This leads us to our next point.
Use Inbound Marketing
Inbound marketing is all about attracting people toward your product or service without aggressively selling it to them. You will need to think about different audiences and guide them through content funnels. To do this, you will need to hook target audiences with content that will speak to them and push them toward your website or anywhere they can opt-in.
For inbound marketing to work properly, the content on your website has to fit logically at the end of the funnel and eventually end with a clear call to action, but still focus on providing value first and foremost. The more value you offer to your clients through your content, the longer they will stay on your site, and the more chance they’ll have of becoming acquainted with your brand and product.
Blogs are one of the best branding tools there are, and every crypto project should have an expansive blog section. You don’t and shouldn’t speak strictly about your coin or product on every post, however. You could check out Ethereum price charts at OKX.com, for instance, and give your opinions on where you think the token will be at the end of the year, or you could give your opinion on major news regarding the world of crypto in general. Simple things like these are what will allow you to turn your site into a valuable resource and give the brand more exposure.
Work with Influencers who Understand Your Vision
Influencers are one of the most powerful branding tools you can use in crypto. If an influencer likes your project, they could turn into brand ambassadors and continue pushing your brand well beyond your agreement. But you have to pick influencers that align with your ideals and have a great reputation in the sector as well. If you’re looking for great influencers for crypto and blockchain benefits, there are plenty of agencies that can help you do that.
These tips should all help you establish your brand in the crypto world and attract trusting clients as a result. Branding properly and spreading brand awareness will allow your project to get more recognition and trust from the public, so learn how to do these things properly starting today.