Backlinks that are genuine and authoritative are critical SEO components that improve your ranking in search engines. Backlinks improve rankings on search engines like Google because backlinks are viewed as votes of confidence.
While there are various ways to add backlinks, including sponsored links, comment links, web directories, and hidden links, all of these approaches are considered black hat and will result in poor SEO performance for your website, furthermore, Google will probably penalize your website, especially if you buy links.
So, how else do you generate high-quality backlinks without resorting to black-hat link-building tactics or risking backlink penalties?
Blogger outreach is one effective strategy. Whether you are a content marketing manager seeking to promote your company’s newly launched blog or a company owner searching for ways to promote your newest products or services, a blogger outreach campaign is what you need.
In this article, we’ll talk about backlinks, blogger outreach, and how to score high-quality backlinks for your website via blogger outreach.
What Exactly Is Link Building?
Obtaining hyperlinks from different websites to your website is the simplest way to define link building. Link building is essential for SEO since search engines focus mainly on links to discover new website pages and ascertain where and how a page will appear in search results. You can’t get ranked on a major search engine like Google if you don’t have any links. And if your website isn’t found, no one will see the content you’ve worked so hard to create.
Furthermore, link building can help you build your brand by doing the following:
Authority signal building: Earning links from reputed, reliable, and relevant industry sites or social media channels will assist your brand in establishing itself as a leading authority figure.
Your company’s branding, influence, and positioning: Once more, quality links can better help position your brand in the minds of your prospects by demonstrating that you are a trusted industry leader.
Link building and Content marketing can complement each other because links are a byproduct of good content marketing. For example, if you work in digital marketing and create a blog post or infographic about a recent study, your initial goal is not to obtain links.
It was to create and share something useful for your target audience. Industry giants and publications will share the content because it is so remarkable that it could rank itself. Just that one piece of content could then win you a couple of high-quality links, increasing your credibility and attracting more links.
What Exactly Is Blogger Outreach?
Blogger outreach will be a familiar concept if you are acquainted with influencer marketing. Blogger outreach is a type of influencer marketing in which you use the blogger’s audience to drive traffic to your site.
In other words, you seek a blogger-influencer with thousands of followers and tons of traffic volume in your niche. You ask for permission to use their traffic by guest posting on their social media and website.
This is a fantastic way to gain exposure and attract more relevant visitors to your website. This can only be possible if you can identify the right bloggers who can influence the right audience.
Bloggers, particularly those with a large social media following, now wield considerable power. A backlink from their website can be highly beneficial to your SEO strategy. Building strong relationships with any of these influencers can also:
- Drive referral traffic to your page.
- Expand your network.
- Increase the likelihood of natural link building.
Blogger outreach is unquestionably a win-win situation when it comes to building effective backlinks.
So, how do you go about it? Let’s take a look at some best practices to follow:
Find The Right Prospects
The first stage in blogger outreach is identifying relevant bloggers who can help you achieve your goals.
The first step in blogger outreach is to identify relevant bloggers who can fit your objectives well.
Sending emails (in bulk) to generic and random bloggers is the worst thing you can do if you would like to earn high-quality backlinks.
Concentrate on locating niche bloggers in your industry. For example, if you own a digital marketing firm, contacting a fashion influencer or a beauty blogger will be a waste of time and produce no results.
Your services will not be of interest to their audience, regardless of how large their following is.
Instead, you should reach out to and collaborate with bloggers like Neil Patel, who has a target audience akin to yours but are not direct competitors.
The first crucial step in developing an effective blogger outreach strategy is considering the blogger’s relevance to your niche.
Here are some pointers for locating suitable prospects:
- If your company sells food products or substitutes, conduct a simple Google Search by typing the target keyword in the search bar, such as “Top food bloggers.”
- Check that the bloggers post and refresh their content regularly.
- Utilize social media platforms such as Twitter and LinkedIn to find their most recent posts and tweets and ensure their content is appropriate for your target audience.
- Search blog directories to find and connect with the bloggers you’re looking for.
These pointers will help you speed up your search and aid you in finding the right bloggers for high-quality backlink opportunities.
Divide Prospects Into Suitable Segments
Famous bloggers with massive audiences don’t always generate the best SEO backlinks. Based on your backlinking goals and strategy, bloggers with even a smaller but niche and engaged fanbase can help your business achieve better results.
This emphasizes the significance of segmenting the chosen bloggers.
Here are categories you can segment your prospects into:
These are the most influential people in your industry. They’ve already established their clout and authority. They are the ones who will rank first for your targeted keywords.
These bloggers have yet to become household names in your industry. However, they consistently produce excellent content and have a sizable audience. Their fan base is expected to grow in the future.
These bloggers might not have the same clout as mega or macro prospects. However, they are very active in your industry. They share and update their content regularly.
They also attend networking events and conferences. They, too, are looking for new ways to expand their audience.
Make Long-Lasting Connections
It is the most crucial step in gaining high-quality backlinks through blogger outreach. Begin by determining which blogger segment you want to target.
The obvious choice is the mega prospects. Keep in mind, however, that they are industry thought leaders. They will be extremely picky about the brands and content with which they associate themselves.
Make The First Move
Use the following techniques to build a relationship with the segment you’re targeting:
- Follow them on social media platforms.
- Actively engage in their social media posts.
- Leave comments on their blog posts.
- Utilize their content as references in your blog articles.
Reach out and make a pitch only after you’ve established a rapport with them. The point is to warm up the prospects and gain their attention before emailing.
It increases your chances of getting a response.
Send Your Pitch
When creating your pitch, resist using a cliched email template. Instead, send prospects a personalized email explaining why you’re writing to them.
Emphasize the value that your content will bring to their website. While you’re at it, list relevant topics that can be utilized for guest posting. Also, include links to your website and blog.
Give an overview of the types of collaboration opportunities you’re interested in. Remember to include a compelling subject line to help your pitch stand out in the recipient’s inbox.
Keep Relationships Alive
Most bloggers receive a large number of requests from website administrators and marketers. They are unlikely to respond to your pitch right off the bat.
This emphasizes the significance of timely follow-ups. But be careful not to bombard them with emails.
Even after you get a response, keep engaging with their content and focusing on developing a long-term relationship.
Measure, Optimize, Then Rinse & Repeat
While approaching influencers and getting to know people, make sure that your efforts produce the expected results.
Remember that your goal is to get more traffic, not to meet new people. To stay on track, compile your results to ensure you’re doing things correctly. Otherwise, at the end of the day, all you’ll be left with is just another online friend.
Track your results to improve your outreach strategy.
After your outreach campaign has concluded, you must analyze the results and compare them to your initial expectations.
Consider the following:
- Where can you work on improving your strategy?
- What worked and what didn’t?
- What should you do differently?
Improve your outreach strategy by using factual data such as links, views, sales, or likes. Rinse and repeat.
Outreach is a never-ending game with long-term benefits. It would help if you persevered to be successful, but you do not want to repeat the same mistakes.
So, figure out what works best for your niche and build on that.
Link building is essential in search engine rankings, as websites that rank first on Google have 3.8 times more backlinks than the other search results.
It will aid in the development of a credible brand image as well as the expansion of your company’s network and organic traffic. On the other hand, building high-quality backlinks for the best SEO results necessitates an effective blogger outreach strategy.
So, use the above best practices when planning your next blogger outreach campaign to achieve the best SEO ROI for your company.