Every business has a chance of making it big online. However, not all businesses can be profitable especially if business owners don’t know how to market their products and services online. Whether business owners are selling their products or are just affiliate marketers, it’s possible to earn substantial revenues from a website. But, for it to earn, business owners must employ powerful marketing strategies.
#5: Not Knowing Your Target Market
First and foremost, you have to know your target market if you want to succeed online since all your strategies will be geared towards your target market. If you don’t address the needs of your potential customers, all your marketing strategies will be wasted.
Sure, you may have a lot of visitors to your site but the question is: are these visitors actually buying your products? The problem with not knowing who you to cater to is that your site visitors may not have any clear idea about your products and if your offerings can satisfy their needs.
For example, you may place an advertisement to a website with high traffic but you’re just going to waste money if that site is in no way connected to the products you’re selling. Sure, the site’s visitors will click through your site but you won’t be able to convert their visits to sales because they’re not really interested with your products.
#4: Not Knowing The Appropriate Keywords To Use
If you don’t know the right keywords for your target market, not only you’ll just lose time but money, and effort as well. You can use your keywords in your content so that your site can be ranked higher in searches.
However, due to Google Panda implementation, you have to be careful with your keyword strategies as Google can easily de-rank your webpage. It is also more beneficial to your site if you’ll just create more quality content. Videos, texts, and images are powerful content mixes you can use to keep your visitors engaged.
#3: Not Tracking Your Ads
You’ll easily lose money if you don’t know how your ad placements are benefiting you. You must have a system in place to keep track if your ads are providing the necessary traffic and if those visitors are being converted to customers.
#2: Not Providing A Great Sales Copy
Another common mistake is to invest on ad placements but not being able to convert the traffic to sales. This happens because your “call to action” is very weak. In order for your business to thrive, your website must have a killer sales copy.
#1: Not Providing A Reason For Customers To Buy Again
You may have a great marketing strategy. Your ad placements may be providing the required traffic to your site. Your first-time visitors may immediately buy your product offerings.
However, you can’t rely to first-time customers all the time. You have to take advantage of your current customer base to provide a steady flow of revenue.
To do this, you must build a mailing list. You can have a space on your website for visitors to enter their email addresses so that they can be included in the mailing list. By sending marketing emails to people in your list, you can inform them of your special offers, incentives, benefits, and products.
This will provide a reason for your customer base to continuously buy your products.