Marketing is a critical part of running a construction business. If you can’t market your company, you’ll have difficulty bringing in customers. With the proper marketing strategy, you can increase sales and bring in revenue to expand your business.
However, it can take time to figure out where to start. You’ll want to keep reading to learn tips to develop your best construction marketing strategy.
1. Make Contact Info Easy To Find
First, you’ll need to ensure that your company’s email address and phone number are easy to find on your website. Potential clients will want to call you for quotes, information on your services, and to discuss projects. They’ll give up if your contact information is too difficult to find, they’ll give up.
You can create a “Contact” page on your website. Then, make sure it’s easy to find links to the page throughout your site. You can put a link at the bottom of your content pages and add a menu to the side of the site. That way, potential customers can easily reach you.
Another good idea is to increase your brand’s local SEO. Creating a Google Business Profile also allows people to quickly find your phone number and location through search engines.
2. Find Your Target Audience Early
Next, you’ll need to make sure that you know who your target audience is. You’ll need to answer these questions to determine who you’re trying to reach with your construction marketing:
- Does your company work for residential or commercial properties?
- What size companies are you looking for if you work on commercial projects?
- What age group are you trying to reach?
You’ll want to narrow your target audience to be as specific as possible. If you’re not sure, there are multiple strategies to determine your ideal target audience. Start by analyzing your current customer base. Are there similarities among them? You should also review your competitors’ customer bases.
You must find your target audience so that you can market to them.
3. Tailor Your Marketing to Your Target Audience
After determining your target audience, you must tailor your marketing to them. You want to figure out what they want from your services, then offer them. Your target audience might want more detailed quotes or specific types of materials. You’ll have to do much research to market to them effectively.
You’ll also need to ensure your marketing can reach your target audience. Your audience is probably on social media, but you must determine which platform most appeals to them. From there, you can post all of your marketing on those sites.
You don’t want to use generic marketing tactics that appeal to a broad audience. It’s more impactful to use marketing targeting a specific group you want to attract to your construction company.
4. Consider Hiring a Content Creation Team
Content creation teams consist of professionals who are familiar with marketing construction companies online. There’s a steep learning curve in marketing, so if you don’t have the time or money to learn, you can always hire experts to do it for you.
Content creation teams can also access expert writers, designers, and data analysts. That way, you get the best content, no matter what you want to be made.
You’ll want to research the team before hiring them and ask to see samples of their work. You’ll know for sure if they’re a good match for you after reviewing their previous content.
5. Upload Content Online
Whether or not you hire a content creation team for your construction business, you must upload content online. Using SEO best practices, like keywords and meta descriptions, will help your audience find your website.
When you drive more natural traffic to your website, more people will know about your construction company and what you can do for them.
Digital marketing is today’s most popular and impactful form, so you will need to implement it. Start by creating social media pages on the sites that your target audience uses. From there, you can create blog posts, videos, and more using SEO to upload.
6. Use Local Google Advertising
Next, you can also use local Google service ads. These ads appear to people in your local area searching for services your business can provide. Unless a customer uses the ad to contact you, it’s also free.
For example, if a customer Googles “construction companies near me,” your business will show up at the top of the search results with your contact information. It’s convenient for you and your clients, so it’s worth checking out.
7. Get Your Employees Involved
The employees at your construction company probably have valuable insight that you don’t want to miss out on. Ask them what they think their customers want to see more of, then do your best to implement those changes. You can also include them in your marketing campaigns.
Having employees more involved also makes your business come across as more trustworthy to your audience. When they see your team frequently in your posts online, they’ll view your business as more human.
You want your marketing strategies to build trust with potential customers. So, make sure to have pictures and videos of your team on your homepage and throughout the rest of your website.
8. Analyze Your Marketing Strategy Often
Once you’ve got a marketing strategy in place, you’ll want to analyze how it’s impacting your business. You’ll need to check if you’re meeting your goals.
To do that, you’ll want to choose measurable metrics you can check consistently over time. Each time you analyze your strategy, you should create new tangible goals to meet next time.
You must adjust your marketing strategy as your business grows and your target audience changes. It’s normal for these things to not remain the same forever, so you do want your marketing strategy to be a bit flexible.
Build Your Audience and Promote Your Construction Company
You’ll need to build your audience online, then promote your construction company to them. Every marketing strategy nowadays can be broken down into those two primary steps. You’ll need to spend time refining your marketing strategy, so it’s best to start as soon as you can.