Although naysayers have been claiming that email marketing would be eclipsed and replaced by other marketing methods for the past several years, this digital marketing staple is actually only getting more important. Email marketing is far from dead—it’s thriving!
There are countless new platforms, but email remains one of the most reliable and most effective lead generation methods across an astonishing variety of demographics.
If you’re serious about reaching more people and having more successful conversions, you can’t ignore email marketing.
But to get the most from your email marketing campaign, you need the right tools for the job. Here are ten of our top picks for email marketing in 2020.
We’ve covered everything from comprehensive marketing automation management software to elegantly simple services that focus on streamlining your subscriber list and make mass emailing easy.
SumoMe isn’t a mere mailing list manager, it’s a full-featured digital marketing, site management, and lead generation service.
SumoMe’s claim to fame is that they don’t offer “tools,” they offer solutions. You can also use SumoMe in tandem with almost any other major mailing list manager out there, including Constant Contact, Active Campaign, Mad Mimi, GetResponse, and MailChimp, to name just a few.
SumoMe’s app is available for free as a plugin (for any CMS), but if you want the full benefits of the service, you’ll need to pony up for one of their Pro plans, which start at $29 per month.
Plans scale based on your website traffic and premium feature availability.
MailChimp is one of the most popular mailing list management platforms out there, due in no small part to the fact that its free version doesn’t have a trial period and allows you to have up to two thousand subscribers.
With that much on offer before you spend a dime, you’ll be surprised and delighted by just how powerful this thrifty tool really is.
A decent selection of email opt in forms, a drag-and-drop building tool that has a built in photo-editor, and effortless CRM integration go to show that MailChimp is keeping up with the times. If you do decide you need access to some of its more powerful features—or your subscriber list breaks the 2,000 max—the Growing Business plan starts at just $10 per month.
Campaigner is a simple, streamlined tool that manages to do a lot more than it might seem capable of at first glance. Their tracking options are a great addition to your marketing management, and their customization options are neatly organized by industry, themes, and other categories to get your fresh campaigns out the door fast.
All of that, plus advanced segmentation and great mobile templates makes it obvious why Campaigner’s user base is so enthusiastic! But perhaps their most important perk is great deliverability—over 97% of Campaigner managed newsletters make their way to your audience’s inbox without interference from spam filters.
Plans start at $19.95 per month, and scale based on not only the number of subscribers, but also availability of some of the more powerful features.
That being said, the features lists are well curated for the subscriber list size. You can try out the entry level plan for 30 days free of charge.
As GetResponse’s name may imply, this is a very lead generation focused service. GetResponse offers you the change to get far more creative than just relying on an opt-in, thanks to their powerful pre-built tools and serious email form library.
Their landing page building tool is another major plus, making it super easy to turn leads to conversions without changing platforms.
They’ll let you try out their service, including their powerful analytical tools and webinar hosting solutions for up to a month before you buy.
Their most affordable plan starts at $15 per month, but to get a more complete set of features, you’ll want to upgrade to the Pro plan at $49 per month. The basic plan is fine for simple newsletters, but if you want to delve into advanced landing pages and webinars, go Pro!
Easily one of the best-known marketing services for email out there, AWeber’s popularity is strongly linked to its robust set of features.
Multiple linked campaigns are a breeze with its well-organized, segmentation-friendly newsletter management. AWeber also has advanced social media integration and an impressive set of mobile apps for on-the-go agility.
AWeber’s pricing plan scales based on your number of newsletter subscribers, with plans of up to 500 subscribers starting at $19 a month. Their generous trial program lets you test drive everything AWeber has to offer for a full month before committing to a paid plan.
6. Constant Contact
Constant Contact is another well-established email marketing service that offers full social media integration, a particularly generous template library, and a powerful drag-and-drop template builder.
Their contact management and detailed analytical tools help flesh out your CRM nicely as well. The service is much loved by its users for the expert support it offers, too.
Constant Contact is confident about all they have to offer, and their very generous sixty day trial proves it. If you do decide to commit, plans start at an even $20 per month.
7. Mad Mimi
This saucily named service brags that it provides “Simple, lovely email,’ and it focuses seriously on simplicity.
Effortless social media and CRM integrations, streamlined tracking, and point-and-click templates, designs, themes, and forms are all designed to make your email marketing experience well, simple.
MadMimi offers a forever-free option, but it’s limited to only 100 contacts. Their paid plans start at 500 contacts for $10 per month.
One of the nicest things is that their plans are very customizable in terms of scaling—you can add another 500 contacts for an additional $2 per month, rather than jumping immediately to the Pro plan.
Ontraport isn’t just an email marketing service, it’s a one-stop-shop for business and marketing automation. Premium email and newsletter management are only the beginning. Professional CRM and SMS marketing automation are also included in their entry level plan.
You’ll also enjoy postcard automation (in the US), limited if/then automation, split test landing pages, video hosting, and custom domains for all of your tracking lists. The Pro Plan includes the full Ontraport system, with everything from a marketing ROI tracker to online payment acceptance and affiliate/partner management tools.
The basic entry level plan starts at $79 per month, making it one of the pricier options on our list, but then again, it includes some seriously powerful marketing automation tool. Its pro plan starts at $297 per month.
All plans have a risk free 90 day money back guarantee, giving you ample opportunity to see if you need (or want!) everything Ontraport has to offer.
This powerful set of email marketing tools comes with an uber intuitive UI that’s made ConvertKit a favorite of marketers, bloggers, and indie authors.
Their easy to use blogging tools help streamline your marketing campaigns, and pre-built signup forms help you generate leads without hassle.
Their trademark? Unlimited everything, as far as using their tools goes—unlimited forms, unlimited landing pages, courses, and emails.
For subscriber lists of up to 1,000 members, plans are $29 per month. The next tier, which accommodates up to 3,000 subscribers, is $49 per month. While they don’t have a free trial option, they do offer a 30-day money back guarantee, making trying ConvertKit a risk-free proposition.
10. Active Campaign
Active Campaign’s main attractions include serious sales automation and a strong focus on CRM. Its robust CRM suite combined with marketing automation and detailed reporting makes this email marketing service a great choice for small businesses.
There’s a lot you can do with the tools on offer, and with scaled pricing based on the number of contacts, Active Campaign is affordable even for the newbie entrepreneur. Its simple scalability also means that Active Campaign grows with you.
Plans start at $49 per month, and you can score a 15 percent discount if you opt to pay annually! And if you’re not sure you’re quite ready to pull the trigger, you can give it spin for two weeks, free of charge.
Finding the right email marketing service is as much about what your needs are as it is about which service is the “best.” Think about the size of your subscriber list and the style of lead conversion your market favors, and seek out the service that best suits those needs.
Nearly every reputable service has either a free trial offer or a reasonable money back guarantee, so feel free to sample a few different providers before you fully commit to one.
We’re confident that this top ten list should give you a good start on determining which of these awesome email management service providers is right for your organization, whether you’re looking for an all-in-one provider like Ontraport or a superbly streamlined mail service like Mad Mimi.