• About
  • Services
  • Portfolio
  • Raves
  • Blog
  • Contact

Brand Glow Up

How To Use Facebook To Market Your Business

BY Pauline Cabrera · Leave a Comment

FacebookTweetPin

Facebook pages can be used not only for updates, photos and getting in touch with friends and relatives; the website is also a powerful tool for those that wish to market and brand their business. If you have no idea how to do this, check out some of these tips:

1. Make sure your cover photo stands out

This cover photo is the one feature on Facebook that allows users to make their page unique in design, style and layout, compared to the profile of other users on Facebook. Cover photos are a way of expressing your creativity, when it comes to marketing your brand. Using graphic design, you can use this Facebook feature to show others what products/services you offer. Upon viewing your page, the cover photo is the first thing that is seen, since it is wide and serves as the background for your business page’s profile icon or photo. As a brand, you can update your cover photo every week, month or season. This is up to you, but remember to use your cover photo to promote your products/services. Go for something catchy and appealing to your target market.

2. Your profile logo or photo is important

The main photo that you use is important because upon first performing a search for your product/service, a small square thumbnail icon version of this is the first graphic that is seen, and when clicked, the photo should show more detail and tell other a bit more about your brand.

3. Timeline achievements are also vital

Plenty of additions are now available on Facebook, among which are videos, stories and bigger photos. In order to see to it that your fans are aware of your company’s mini achievements, these can be highlighted using the Timeline feature. It is important to let fans see how far the company has come. You can even provide an incentive such as a prize, so your fans will go through your timeline to find out more details about your company.

4. Consider regular posts

Posting regularly does several things: remind fans of your business (products/services), as well as inform fans of any new promos.

6. Get creative with your page

You can do this by arranging and rearranging the apps and views featured of your Facebook page. You could have these follow a certain order, so fans notice the most important milestones of your company. It is also easier to manage Facebook pages now, with the addition of the Admin panel. This can be used for keeping an eye on new activities, editing and rearranging content as well as checking Insights in real-time.

7. Consider an app for your business

Here’s one idea: if you have just opened your very own dessert shop, get an app created for promotion purposes. The app can be a simple recipe book with some of your recipes featured, or a game with a waiter serving desserts to customers. Reaching higher levels can mean unlocking a new recipe. Get creative with what apps can work to promote your business and brand.

Facebook continues to add more and more features for those that wish to advertise their business for free through the social network. Having a strategically designed and arranged Facebook page means being a cut above your competitors, especially if you employ your creativity in keeping your fans interested and up-to-date with the products/services that you offer. Always keep an eye out for new Facebook features, as these new additions can expand the way you reach your audience, using your Facebook page.

FacebookTweetPin

Filed Under: Social Media Marketing · Tagged With: facebook, facebook timeline, market business using facebook, online marketing, online visibility, social media

About Pauline Cabrera

While I am kind of a jill-of-all-trades in the creative industry, I specialize in WordPress web design & front-end development. I've been in the digital marketing & web design scene for 14 years, plus over 5 years in the event design business. Many of my peers call me a passionate perfectionist. Hmm, I think you should try working with me and see? ;-)

Previous Post: « 7 Perfect Strategies And Tactics For Online Business
Next Post: How To Use Twitter For Your Business »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

NOTE

Hello there! We’ve recently moved from TwelveSkip.com so please excuse some errors.

We are fixing everything, no worries! Sorry for the inconvenience, and thank you for your patience 😉

Stay Connected

  • Facebook
  • Instagram
  • Pinterest
  • Twitter

BLOGGER? JOIN US HERE!

Featured Posts

9 Juicy Pinterest Tools: How I Get 30k Website Visits A Month From Pinterest

5 Creative Ways To Make Money On Instagram

Beginners Guide: How To Get Traffic To Your Blog

100+ Blog Post Title Templates That Grab Attention

9 Different Ways To Make Money Blogging

13 Formulas I Use To Increase Twitter Followers, Post Tweets + Traffic

How I Went From Zero To 100k Subscribers Fast

40+ Smart Strategies To Grow Your Blog With Pinterest

Boxxed: 24 Free Flat Social Media Icons

6 Google Adsense Alternatives To Make More Money Online

5 Beneficial Reasons Why Your Business Needs SEO

13 Benefits Of Blogging For Your Business

16 Solid Ways To Market Your Business Online (& Double Your Sales)

12 Effective Formulas To Grow Your Email Subscribers Faster

20+ Must-Have Tools For Savvy Social Media Managers In 2020

32 Creative Types Of Blog Posts You Can Write About

20 Content Upgrades That Will Skyrocket Your Email List

20 Juicy Tips To Increase Your Sales On Etsy

100+ Catchy Opt-In Headline Ideas To Get More Email Subscribers

How to Create An Effective Website For Your Small Business

More Featured Posts

Recent Posts

  • 100+ Yummy Domain Name Ideas for Food Bloggers
  • 21 Seriously Annoying Blog Design Mistakes You Need To Fix Right Now
  • 100+ Awesome Domain Name Ideas for Mom Websites
  • 7 Solid Tips To Become A Successful Fashion Blogger
  • 17 Friendly Bloggers Share How To Form A Bond With Fellow Bloggers
  • 50+ Resources That Beast Bloggers Use To Create Attractive Blog Post Images
  • What Makes People Read Your Blog Post? 26 Bloggers Share What They Look For!
  • 20+ Creative Twitter Header Photos For Inspiration
  • 6 Effective Ways To Make Your Content Easier To Read
  • 17 Fabulous About Me Pages By Female Bloggers
  • 8 Ways To Create An About Page That Sizzles For Your Blog
  • 26 Awesome Blogging Tools Used By The Pros
  • How-To: Plan A Blog The Right Way (Planner Included)
  • 100+ Blog Post Title Templates That Grab Attention
  • Checklist: 22 Must-Have Elements Of An Effective Blog

Categories

  • Blogging Tips
  • Content Marketing
  • Email Marketing
  • Graphic Design
  • Business Tips
  • Making Money Online
  • Reviews
  • SEO
  • Social Media Marketing
  • Tutorials
  • Uncategorized

Search

  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Home · About · Privacy · Contact

© 2021 BRAND GLOW UP · Formerly Known as TwelveSkip

Toronto Web Design & Printing Company · Based In Toronto · Serving Worldwide

1230 Sheppard Ave W #4, Toronto, ON M3K1Z9