Business Owners: 2 Valuable Tips To Upping Your Digital Marketing Game
In this day and age, any self-respecting business owner will have at least a rough idea of what their online marketing strategy is. But with that being said, there’s still a long way to go from this to ensuring that you’re getting the most out of your efforts. With the pandemic still wreaking havoc on businesses and an ongoing inflation, company branding is more important than ever, especially in the digital space. Read on to find out what you can do to make your online presence stand out and attract customers before your competition does.
Is It Time To Open A Webshop?
The pandemic has made it abundantly clear that being online is nothing less than vital to the survival of your business. Many who previously ran exclusively out of a shop either had to come up with curbside pickup systems on the spot, do deliveries themselves – or sell nothing for months and risk losing all their customers or straight up going bankrupt.
While we, of course, want to be optimistic, you can never be too careful when it comes to your livelihood. So, to ensure that you’d be able to get through another worst-case scenario, opening up a webshop might be a good idea.
Although it may sound like an enormous undertaking, starting a webshop actually isn’t nearly as difficult as e.g. opening an extra physical store. As long as you consult relevant e-commerce experts while also doing your own homework, there really isn’t much to lose. For a great source of information about the topic, you can get more eCommerce tips at webretailer.com. Here, you can stay up-to-date on news, tips and anything else you’ll need to know as a web retailer to always be at the top of y.our game.
SEO: Help Your Business Rank Higher On Google
Especially if you have a webshop, succeeding online is all about making sure your site reaches as much of your target group as possible – and that you get to them before your competitors do. Besides, of course, paying for ads, you can easily tweak your copy to do way better on search engines through SEO (short for “search engine optimization”).
One of the most important rules of SEO is to hit the right keywords for what you’re selling. Basically, you have to use the most popular words and phrases a potential customer would search for when looking for products like yours. For example, let’s say your business specializes in skin care products: In your product descriptions, it’s important for you to frequently mention the type of product (e.g. “toner”, “moisturizer”, “serum”, etc.) as well as buzzwords and relevant phrases to search for (e.g. “fragrance free”, “oil free”, names of hyped ingredients in the product, etc.). Pay special attention to getting these words into your titles and the first few lines of your copy – since the latter is typically what’ll show up in the preview of your site on Google.
Besides keywords, you should also pay attention to the length of your sentences and paragraphs. Generally, short, concise, informative articles and descriptions will rank higher than novels with no pictures or video. Appealing directly to your reader and having other websites link to yours – which, if it doesn’t happen organically, can also be achieved through link building – will also help you tremendously.
Of course, there are many other aspects to earning a top spot on Google than those mentioned above. Luckily, there are also lots of resources out there for you to read further up on SEO – and plenty of experts willing to help you take your digital presence to the next level. It’s just about throwing yourself into it and getting started. Soon enough, you’ll be able to see the positive impact making the extra effort will have on your sales.
