Here’s How to Promote Your On-Demand LinkedIn Webinar Using LinkedIn Events

You’ve put together a fantastic on-demand LinkedIn webinar. Now it’s time to promote it!

Luckily, LinkedIn provides a great way to do just that through LinkedIn Events. Here’s a step-by-step guide on how to promote your webinar using LinkedIn Event.

Find Relevant LinkedIn Groups to Promote Your On-Demand Webinars

The first step in promoting your on-demand webinar is identifying the right groups where you advertise. And this step involves doing a little research to find groups relevant to your target audience.

Once you’ve identified some potential groups, look at their member list. See if there are any key influencers or decision-makers you could reach out to directly.

Perhaps, you could also contact the group administrator. Discover if they can feature your upcoming webinar on the group page.

But remember, most LinkedIn groups have strict rules about self-promotion. So, read the guidelines before posting anything about your webinar.

Below are some tips to help you find the right groups for promoting your online courses and webinars:

1. Start by searching for groups that are relevant to your industry. For example, if you offer online business courses, search for LinkedIn groups that focus on business topics.
2. Look for groups that have a large and active membership. Doing so will give you a better chance of reaching potential customers and clients.
3. Check to see if the group allows members to post content. You’ll want to ensure you can promote your courses and webinars in the group.
4. Take a look at the group’s rules and guidelines. Some groups may have specific requirements for the posted content.
5. Ask around. If you know other businesses or professionals who offer webinars, ask them which LinkedIn groups they use for promotion.

Create Compelling Content to Engage Potential Audience Members

To engage an audience with your on-demand webinars, publish compelling content. This content should include the following:

• A short description of the webinar
• The date and time of the live webinar
• A preview of the covered topics

Plus, creating engaging content encourages people to sign up for your webinar and join the discussion. And with more people participating, you can create an informative experience for everyone.

To create content that will entertain the demand of your audience, remember to:

• Keep it short and sweet. Hook your readers in with a strong headline. Ensure the body of your article delivers on the promise of the headline.
• Make it visually appealing. Include some resources, such as a video, to break up the text.
• Write for your audience. Ensure you’re covering topics relevant to what they prefer and demand.
• Use keyword-rich titles. Incorporate keywords into your headlines to help improve visibility in search engines.

Incorporate Interactive Elements to Make On-Demand Webinars More Interesting

On-demand webinars are a great way to cover a lot of information in a short time. But without planning, they can also be quite dry and dull.

To overcome this, the host should incorporate interactive components, such as:

• Polls
• Quizzes
• Discussion Questions

Adding video will also help to break up the monotony of a traditional slide deck. And, by letting people interact, expect complete attendance on your next webinars.

Generate Potential Leads From Audiences

There are several ways to generate leads from audiences. But hosting an on-demand webinar is one of the best.

Not only does it give attendees a chance to learn more about your company and what you have to offer. Well, it also allows them to sign up for more information. Or perhaps to download a white paper or e-book related to the webinar topic.

And this way is excellent for converting them into customers down the line. Plus, it’s a perfect way to build brand awareness and reach new audiences.

Target Audiences of Different Company Sizes and Locations

Depending on the company size and location, you may need to adjust your LinkedIn strategy. For example, small businesses prefer personal networking practices, like:

• Hosting an event
• Attending a local Chamber of Commerce meeting

But large businesses respond to targeted ads and LinkedIn InMail campaigns. And when promoting your webinar, include information such as:

• The event’s location
• How will it benefit attendees

By tailoring your content to your target audience’s needs, you’ll generate interest in your webinar.

Optimize Your LinkedIn Profile for Events and Webinars Promotion

LinkedIn is a powerful platform for event promotion, with over 610 million users worldwide. And to ensure the success of your event promotion, start by optimizing your profile. Here’s how you get started:

1. Make sure your LinkedIn profile is updated and complete.
2. Join relevant groups and participate in discussions.
3. Use keywords strategically throughout your profile.
4. Promote your events directly on your LinkedIn profile.
5. Connect with other professionals on LinkedIn.

Measure the Overall Success of Your On-Demand Webinar

To measure the success of your on-demand webinars, you can:

1. Look at how many people prefer to watch on-demand webinars instead of live ones.
2. See how many people attend your on-demand webinars compared to the webinars you’ve hosted.
3. Monitor feedback and engagement levels during and after your on-demand webinars.

These metrics can give you a good idea of your on-demand webinars’ success.