Creating a powerful ad that helps your brand cut through the noise is difficult! Competition is fierce, so you need to do everything in your power to help your ad capture the attention of others when they are searching online.
With that being said, below, we will take you through all the steps you need to follow to design a striking and impactful custom ad for your business.
Use an online tool to help you create the perfect ad
There is only one place to begin when it comes to creating the perfect ad for your business, and this is by using one of the many online tools that are available.
For example, if you are creating a banner ad, the Creatopy online banner maker is the ideal choice.
This tool makes it possible for you to create banners that are targeted to your ideal consumer base. You can create numerous ad sets and complex HTML5 animations. A tool like this is fun to use and helps you to easily yet quickly put together an impressive ad for your marketing efforts.
Convey a clear message
No matter what tool you use to create your ad, you need to make sure that you convey a clear message.
Often, people get so consumed with all of the fancy graphics and different font and color options that they lose sight of what really matters.
Before you start designing your ad, make sure you specify what your one specific goal is for the advertisement campaign, for example, it could be to drive sales for your new product range.
You then need to ensure that you design your advert with this goal and objective in mind at all times. This will help to make sure that your advert is impactful and the main message does not get lost.
Understand your market
Understanding your market is incredibly important when designing any advert. After all, targeting college females under the age of 23 years old is going to be very different when advertising to men approaching retirement age!
People consume media in different ways. They have different likes and interests. Different things appeal to them and capture their attention.
Because of this, extensive market research is required to put together an ad that will be right for your consumer base. This should form the basis of all of your marketing efforts.
Get the structure right
The foundation of a good display ad is its structure. There are a number of best practices you need to follow when mapping out your advertisement.
You need to ensure that display ads can be distinguished from normal web page content. To ensure this is the case, clearly defined borders are a must.
Aside from this, it is important to ensure that your ad sizing is flexible because people may view your advert on different-sized screens.
Google provides you with a range of ad sizes to choose from, including large mobile banners, half-page ads, and much more. The top three add sizes from a performance perspective are 728 x 90 (leaderboard), 336 x 280 (large rectangle), and 300 x 250 (medium rectangle).
Therefore, you need to ensure you have a strong yet flexible structure so that it can fit every format, and pay special attention to the sizes that perform the best.
To achieve this, consider the fundamental components of your disposal ad, including:
- Your CTA button
- A visual representation or image of your service
- A value proposition
- Your company name or logo
Consider the best way of arranging these elements. Naturally, your two most important elements are your CTA and value proposition. Therefore, these elements need to be the most visually distinct.
Your logo should be placed on the sidelines, i.e. on one of the edges of your advert. Moreover, make sure the image you use does not end up obscuring any of the copy.
Turn your ad into a game
Our brains are wired to predict things. This is an evolutionary trait that enables us to anticipate what is going to happen next and how to react quickly.
When an ad is predictable, it only requires a shred of thought to comprehend, meaning it is a lot easier to grasp and, in turn, this means it ends up being too boring to engage anyone.
Considering this, you can take away the predictability from your ads, and then this forces your audience to get into a deeper level of thinking in order to determine the message you are portraying. Ultimately, this means people will pay more attention to your ad.
One of the most effective ways of ensnaring the attention of your audience is by turning your ad into a game so that people can interact with your ad.
This gives your audience the chance to earn an intellectual reward if they spend just the perfect amount of mental energy on playing your brand’s game and gasping the message of your advertisement. This is an opportunity most people will not pass up!
Another way that you can make sure that your ad stands out from the crowd is by leveraging hyperbole. This means that you are basically going to be exaggerating the benefits of your products, but you need to do so in an obvious and clever way.
You can’t just outright tell lies about your products in the hope that people will believe them. It needs to be obvious that you are exaggerating.
This is a great way of adding a little bit of humor into your advertisement, which is always impressive when you get it right. This can capture the attention of your audience and trigger an emotional response from them.
A good example of this is the Nikol paper towel advert where they say that paper towels can turn grapes into raisins. Of course, they cannot do this, and we all know that. However, the advert highlights the absorbent powers of the product in an artful and clear way, without a line of copy needing to be written.
Make it visual
When we were babies, our vision is something we depended on fully to associate objects with behaviors, for example, associating our toys with play time. The only way that we could learn about the world was with our vision.
This is why you are able to understand visual information in 250 milliseconds. It is also why over 50 percent of the brain is activated by your visual system. Visual storytelling is an excellent way for people to understand data and concepts with ease.
One of the best examples of this is a LEGO advert that simply shows a piece of logo and a shadow of a dinosaur behind it. From these two very basic images, we easily get the message; you can create anything with LEGO.
Do something different
If you really want your advert to stand out from the crowd and attract lots of viewers, you are going to need to do something different. After all, just think about how many adverts we see on a daily basis!
If your advert is boring or doesn’t look different from all of the other ads online, no one is going to pay much attention. They will simply keep on doing what they are doing!
Instead, you need something that is going to stop people in their tracks and force them to pay attention. This is why you should never be afraid of doing something different from the norm.
At the same time, it is important to remember that the key is to stand out from the crowd without causing any sort of annoyance or irritation. We all know how frustrating it can be when you are trying to finish some work online, and pop-ups keep launching on the screen!
Test your ad
Last but not least, we can spend so much time working on an advert that we lose sight of whether or not it is effective. You are probably too close to the ad you are creating to have an objective opinion.
This is why it is important to test your ads on other people. Ask them for feedback so that you can make tweaks. You can entice your customers to answer questions about your ads by giving them a special deal or a free gift, for instance.
Start creating your custom ad today!
So there you have it: some tips and ideas for creating a custom ad that will effortlessly promote your brand.
From making sure you convey a clear message to using online tools to create your adverts, if you follow the tips that we have mentioned above, you can create a powerful and impactful advert that drives your brand forward.