Instagram has emerged as one of the most popular social media platforms for businesses to promote their brands and engage their customers. Businesses can now use IG reels and stories to create brand awareness and expand their online space.
Viewers get to react, share, and comment on the posts, giving the business owner an overview of what people think and feel about their brand. You need followers to get enough reactions to help you judge your online performance. After all, IG is all about creating a solid and passionate following to achieve your business goals and interests.
Having massive followers on Instagram can help promote your brand, market your products, reach more customers, and eventually make more money.
However, increasing your following on Instagram is not a walk in the park. Here are a few helpful tips you can use to get more followers on IG and grow your audience:
Optimize Your Instagram Profile
You are probably struggling to get followers on Instagram because your profile is not captivating enough.
Your Instagram bio is more or less your brand’s homepage. It tells people who you are and what you do, and why they should consider following you.
Ideally, you should use the 150-character allowance on your bio to give viewers a vivid description of your brand.
Consider adding attractive images, captions, and text to your account to entice more followers. Do not forget to add a link at the bottom to help drive traffic to your website.
Learn How to Use the Instagram Algorithm
Instagram’s algorithm can be intimidating if you don’t know how it works. Fortunately, the switch by IG to a ranked timeline has enhanced exposure ensuring 50% more followers can now view your posts.
Learning how to use the Instagram algorithm can be beneficial, ensuring you get more views and followers.
The algorithm focuses on your followers’ interests, your relationship with your audience, frequency of using the app, your usage, and the timeliness of your posts, among other factors.
Post Captivating and Shareable Content
If you don’t post interesting stuff and stories on Instagram, no one will bother to follow you, leave alone view your content.
You should post captivating photos, and videos followers want to see, and you can find out what’s best for your IG audience by trying out different content.
Instagram has various ways to post content other than photos. You can now upload reels, stories, and short clips to captivate and excite your followers.
Ensure your content is shareable to reach a broader audience and attract more followers to your Instagram page.
Know When To Post and Do It Consistently
You’ll notice that the Instagram algorithm focuses on the timeliness of various posts. If you want your posts to have more visibility and reach more followers, consider posting when your target audience is most active.
You can tell when your followers are more active by how they react to your posts. Once you know the appropriate time to post, do so consistently. Create a reasonable schedule so you don’t keep your followers waiting for long.
Use Hashtags and Geotags Appropriately
Hashtags are highly effective tools for cross-referencing. They make your content easily searchable by Instagram users even if the topic of your content does not relate to the hashtag.
You can use a branded hashtag to make your brand easily recognizable, but it is better to start with familiar tags before opting for personal hashtags. Research the various hashtags to find one that appeals to your target audience.
You can also use geotags to localize your campaigns and attract more followers from within your locality.
Utilize Sponsored Posts and Reviews
Buying Instagram followers might be an option for some people, but it is not a viable, long-term solution. Instead, consider using sponsored posts and reviews from brand advocates.
Collaborate and partner with influencers on Instagram to give your brand more visibility and attract more followers.
You may have to spend some cash for sponsored posts, but this will prove worthwhile in the long term.
Engage Your Audience
Another excellent way to grow your following on Instagram is through engagement. Find a clever way to respond to comments and start conversations with your fans.
Instagram allows people who are not necessarily your followers to comment and like your posts. Engaging these people can make a difference in converting them into followers.
You can ask your loyal followers to leave reviews on your website page to help build your credibility and attract more fans to your instagram.
Share Your Instagram Link on Other Platforms
You may have thousands of followers on other platforms like Facebook, LinkedIn, and Twitter, but very few followers on Instagram.
The quickest way to direct these followers to your Instagram page is to add a link to these platforms. Ensure you have a link embedded at the bottom of your website and on the footer of your email.
You can also link your posts on other social media platforms and include a call to action to direct more followers to your Instagram page.
Analyze Your Instagram Metrics
Consider analyzing your Instagram metrics to know what posts viewers like and react to most.
These metrics are easily accessible via the app itself or through third-party tools. Once you know what your target audience wants, you can focus on producing more content revolving around their interests.
Ask for More Followers
If you follow other social media platforms like YouTube, you’ll notice that content creators and channel owners usually urge viewers to follow them or subscribe to their channels.
You can do the same for your Instagram account by pitching to your audience using enticing words and phrases like:
“stay tuned for more exciting content” or “follow us for more interesting stories.”
After all, some people require some convincing and a little nudge before they can accept to follow you.
So, what next?
Instagram has become a powerful promotional and brand awareness tool for businesses and individuals. However, your success on this platform depends on your following.
The more legitimate followers you have, the higher your chances of running a successful marketing campaign.
Our tips above can help you increase your following on Instagram within no time. Try them out today and notice the difference!