The holiday season is upon us, and this is an excellent time to showcase your brand. Creating an outstanding holiday display can have many benefits for your business. So spread the holiday goodness this year and learn more about how your decorations can increase your brand’s awareness.
Establishes a Connection With Your Customers
When you create an innovative display for the holidays, you can take hold of your customers’ positive associations with the season. You inspire your customers to shop with you through a creative design that leads you to more sales.
Visually appealing holiday displays can also strengthen your customers’ connection to your brand. When you establish an expert presentation, you focus your customers’ attention on you and convince them to buy your products.
Creating a connection with your customers will help you spread the word about your business. In time, it promotes brand awareness and increases the chances of customers coming back to you for more purchases.
Promotes Consistency in Your Marketing
When you take advantage of holiday retail displays, this can add several benefits to your brand awareness. As many people actively look for things to buy for their loved ones, a beautiful merchandising display can help with two things:
- Promote your store
- Establish consistency through marketing materials
As your business drives in-store purchases through holiday displays, you expand your brand awareness. Some advantages of using holiday marketing displays include high-impact attraction and an ability to increase annual sales revenue. Overall, holiday retail displays can create higher efficiency in convincing customers to purchase from your brand.
Attracts Potential Customers
As online shopping achieves growth in popularity, many customers still complete their shopping in stores. Consumers tend to prefer shopping in stores because of the speed and convenience. So when you want to drive interest and secure more purchases, a holiday display will attract potential customers.
Holiday displays are excellent for drawing interest and boosting sales. Additionally, it will promote your products within a shorter period since consumers are rushing to buy more gifts.
Sets You Apart From the Competition
Attracting more business during the festive season is essential. So when it comes to getting more people into your business, it’s all about marketing. A stunning holiday display can set you apart from other competitors. Why?
Studies show that holiday lighting can inspire feelings of happiness during this time of year. When your business inspires joyous emotions, you also encourage customer spending habits. People prefer to shop with companies that decorate for the holidays.
When you decorate your store with your brand in mind, you also make your brand more memorable to customers. Plus, brand recognition is what helps you stay on top of the competition.
Makes Your Establishment the Destination Spot
While retailers can benefit from holiday displays, holiday decorating goes beyond retail stores. Other businesses can profit as well, such as restaurants, hotels, and other physical establishments. With on-brand holiday décor, you can make your business the place to go to.
For instance, if you own a restaurant, your holiday display could make it the place where families want to enjoy a great dining experience. Holiday decorations are more likely to solidify your restaurant as a buzzworthy business.
In addition to creating a spectacular holiday display, this can increase your chances of local media coverage. Sometimes the local media likes to give a story on unique holiday displays. So instant coverage is something your business can profit from and use to establish awareness for your brand.
Leads to Better Customer Service
Spreading the holiday cheer not only has benefits with customers, but it also boosts employee morale. Holiday décor can put your employees in a better mood. When that happens, your employees will feel motivated to provide better customer service.
Exceptional customer service is vital around the holidays. People often rush to buy gifts, and they’d rather not spend too much time looking around. So when you have happy employees engaging with customers, you’re likely to increase sales.
Additionally, a customer who has a great experience will also want to talk about your business with friends and family.
Take Time to Create the Perfect Holiday Display
Decorating with an on-brand holiday display takes time. You want to ensure you plan ahead, so your customers start pouring in at the right time.
Planning in advance gives you an ample amount of time to put your decorations out. Plus, setting up your display in time allows your business to create a positive impact on customers. So, rather than waiting until the last minute, take care of those decorations as quickly as possible.
Another alternative to creating an impressive display is to hire a professional. Lighting experts can take care of all your design needs and create a fully customized look for your business’s storefront.
However, if you wish to decorate things yourself, here are a couple of tips on creating the ultimate holiday display.
Leverage Your Lighting
The way you display your lighting can have a considerable impact on perception. You can promote the festivities by lining your windows and checkout areas with bright string lights. String lights can also provide contrast and an effective transformation for your store.
With the proper amount of lighting, you induce a warming atmosphere. Consider investing in energy-efficient lighting to maintain a holiday mood boost. Also, remember to keep your display looking fresh by replacing any old bulbs and dim lighting.
Choose On-brand Color Combinations
There are various ways you can decorate your business for the holidays. However, you want to keep the look cohesive so that it may tie into your overall business brand.
Establishing your brand through a relevant design can increase recognition. So if you want to build on your branding, create a display through unique design, imagery, and coordinated colors specific to your products.
It’s also worth noting that holiday displays can go beyond the classic Christmas color scheme of red and green. When you play with other colors, you can opt for a winter theme featuring purple, blue, gold, white, and earthy tones.
Another excellent way of displaying your holiday décor is to use your brand’s signature colors. This way, you can help solidify your business in your customers’ minds.
Make a Difference in Your Business
A stunning holiday display can make all the difference in the world for your business. When you decorate your storefront, you have greater chances of attracting customers and establishing brand awareness.
Overall, your store’s presence becomes elevated, and the innovativeness will drive more sales. How will you feature your holiday display this year?
Eleanor is the editor-in-chief at Designerly Magazine. She was the director at a marketing firm prior to becoming a freelance web designer. Eleanor lives in Philly with her husband and dog, Bear.