Instagram Reels have become one of the most famous social media formats today. Instagram noticed that TikTok was becoming more successful with its innovative content and they stepped up to offer something similar for users too.
Brands are now able to create engaging videos that have amazing reach and discoverability advantages. The format is highly entertaining, which makes it more likely for people to watch the content on Instagram.
For business individuals, how can you use Instagram Reels for your business? In this blog, you will learn some tips and examples to get you started using IG reels to grow your business.
About Instagram Reels
Instagram Reels are a new way to share your life on social media entertainingly and engagingly. These are short videos that can be up to 60 seconds long. They are full-screen, vertical clips made up of audio and visual effects that can be turned on or off as you see fit.
Think of reels as a hybrid between IG feed posts and stories. The IG reels have the same format as the IG stories but with features such as feed posts, in which viewers could expand the full-length captions then interact through reactions, shares, and giving comments on the video.
With Reels, it is easy for viewers to follow your account if they enjoy your video content. A Follow button is just right next to your username. Plus, you can add product tags on your Reels, which is perfect for SEO purposes.
The Benefits of Instagram Reels for Business
It is important to know how you can use Reels to your advantage in business. You also need the right strategy when it comes down to connecting with your audience and getting sales from them. Here are the best ways how to create engaging IG Reels + examples:
1. Follow What is Trending on IG Reels
Taking a glance at the trends in the content on this platform will show you what people are talking about. Some audio clips pop up over and again, with users sharing their take on that theme.
Here is an example of a trending theme that you can use for your IG Reels to market your business:
View the IG Reel here: www.instagram.com/reel/CMFgq21HlKm/
2. Share Some Insider Posts
The best way to come across as authentic and relatable is by providing content that users can personally relate to, such as “insider” videos on how your business operates or behind-the-scenes looks at your business.
Also, featuring an employee every week, talking about what they like working for your business is the best way to be connected with the audience. These potential clients will love to know who they will do business with in the future. In addition, this is a perfect way to share the core values of your company as well.
Here is an example of sharing an insider post about your business on Instagram Reels.
View the IG Reel here: www.instagram.com/reel/CLZrhSVJSos/
3. Nothing Beats Telling Stories
The most powerful marketing tool is storytelling. Stories have always been invaluable in building brands, customers, and personal connections—and they are especially effective when telling the stories on IG Reels.
When you share vulnerabilities with others through storytelling, it humanizes you and makes the audience know your brand more. An example of this is a medical professional sharing her story of how they have conquered all the hardships in med school and eventually became successful in this field.
Doctors are often intimidating and it can be hard for people to feel comfortable around them. This story shows that doctors are humans that they can trust and be comfortable with.
Here is an example of telling stories to build and boost trust in your business using Instagram Reels.
View the IG Reel here: www.instagram.com/p/CU7VC9PMqDO/
4. Share Helpful Information
The value you offer is what will keep your audience coming back for more. Offer solutions or helpful information they did not even realize they needed.
Informational Instagram Reels are a great way to keep your audience engaged. You can share how-tos, do-it-your own content, or even general information that will benefit the people who watch you, in some way.
In addition, if you want valuable content then the best way to generate content for your blog is by answering customer questions and prospects’ FAQs. You will be able to create plenty of high-quality material with this strategy.
Here is an example of sharing helpful information on Instagram Reels.
View the IG Reel here: www.instagram.com/reel/CLU-GKKHr0T/
5. Put Context and Call-to-Action
Utilize your caption to add more details, share special offers, and interact with users. Captions also help Instagram’s algorithm understand what you are sharing so that it can reach the right people.
Lastly, captions are the place to add Call-to-Actions or CTAs. You can point users in the direction of your specials or ask them if they want more information about what you have going on.
Here is an example of an IG Reel that features a bridal consultant listening to someone talk on the phone. It is not much, but it does offer some context and value: shopping tips for a wedding dress are shared in this short clip. The caption is also very fun—and makes what would be just another boring recording into something useful instead.
View the IG Reel here: www.instagram.com/reel/CVQW69yFvX5/
Instagram Reels are an excellent opportunity for businesses that want to increase their audiences. Users usually discover new brands through these videos, and they have great engagement prospects.
Be sure you are taking full advantage of Instagram by frequently creating Reels content, and see what works best with your audience. Remember that every user is different, we cannot simply copy someone else’s strategy, or marketing plan onto our own page without testing things out first in real-time.