Have you got all your on-page SEO perfectly optimized? And are you still struggling to hit the first page?
If the question above sits with you, then there’s a good chance you need to increase your link building efforts.
Backlinks have been a strong ranking signal for quite some time now. But why do you need them, and how do you build them?
Keep reading to find out everything you need to know about link building.
Why Do You Need To Build Backlinks?
If you want to increase the effectiveness of your SEO work, you need link building. You see, when link building is combined with perfect on-page SEO, your website will become unstoppable.
This is the main reason you need to start building backlinks, but why does it work?
Well, each backlink pointing to your site acts as a vote of approval, and the more votes you have, the better.
And it does more than that. Anyone that clicks on the link from a site they trust will automatically trust your site too.
But here’s the deal:
Not all links are judged equally, which means you have to be careful about how you build your links. It only takes a few spammy links to kill all your efforts.
This is because Google updated its algorithm to factor in the relevance and authority of the referring site.
In House Link Building Vs Link Building Services
You have two options when it comes to link building; you could either:
- Build links in house
- Use a link building service
Both options have their advantages, but they also have their own disadvantages. So, let’s take a look:
Building links in house can be pretty tricky and takes a lot of knowledge that you might not have just yet. And that’s not all; building links yourself also takes a lot of time, time that you might not be in a position to spare.
The benefit is, you can build links yourself at a low cost, and that’s something that link building services can’t offer.
The biggest problem with a link building service is the price involved. Remember, you’re paying for the link opportunity to be found, content to be written, and published.
All of these incur a cost for the company, which is why the price of these services is so high. But paying the extra fee does come with a few benefits.
To start with, you’re able to save yourself a lot of time trying to find sites to link to and writing articles.
And to make things even better, you need…
- No skills
- No knowledge
- And a little patience
… when you use link building services.
But the real problem when it comes to link building services is the number of sharks that are more than willing to take your money for spammy links that are likely to kill your site.
This is why you need to be careful when picking a link building service. Picking the wrong service will cost you money and time to fix the problems they caused. So do your research!
3x Link Building Strategies
If link building services sound too risky for you or you haven’t got the budget for it, don’t worry.
There are plenty of actionable link building strategies you can use to get yourself ahead of the game:
Competitor Backlink Analysis
This is a really effective link building strategy. The simple reason for this is, your competitors will already have a backlink profile that Google favors.
Your competitors would have spent thousands of dollars building their backlink profile. And if you have a small budget, it can be pretty challenging to keep up with the competition.
And that’s why this link building strategy is so effective. When you compare it to the amount of time/money spent and the number of links you win, no other strategy can compare.
You simply review your competitor’s backlinks, then replicate them.
Finding Broken Backlinks
There’s a good chance that most of the sites you want links from will have broken backlinks for whatever reason.
The problem with broken links is they break user experience and causes a drop in SEO performance, which is not something any site owner wants.
And this gives you a unique opportunity to offer value to the website owner and score a backlink in the process, not bad, eh?
But wait, it gets better:
By finding broken links, you also get to build a relationship of trust with the website owner, and that itself is priceless.
Just start by finding the broken links and then pitching the site your content as a suitable replacement.
Testimonial Link Building
This one of those link building strategies that sound too good to be true, but it isn’t. Using testimonials is an excellent way of building strong links to your site quickly and efficiently.
In just a few minutes of work, you can significantly improve your link building efforts.
All you have to do is think about any products or services you’ve used for your site.
After that, it’s a case of reaching out to them and offering a positive testimonial and confirm it will be added with a link. But you can get your answer by reviewing the other testimonials they have already published.
All you have to do is write a short description of how the tool worked and how well it performed. And if you want a super-duper powerful link, try getting it placed on their homepage.
Okay, above, you have three strategies you can use when it comes to building high-quality backlinks to your website. If you want to learn how to put them into action, you can find more here.
The article lists 15 of the most effective link building strategies and provides a detailed guide on how to execute them.
Remember, when you’re building links, you have two options, do it yourself, or pay someone to do it for you.
Doing it yourself takes a lot of time, but in the long run will save you money, which is essential if you have a small budget.
If you choose to get someone else to do it for you, make sure you choose a reputable provider, or you might get stung.