10+ Strategic Marketing Ideas for Wedding Professionals
Running a business in the wedding industry means you’re always on your feet. Especially for new start-ups, securing your first client and establishing a favourable reputation is on top of your to-do list. Here, Brand Glow Up shares 10 Marketing Ideas for Wedding Professionals who want to expand their reach and build their brand strategically.
Few Marketing Ideas for Wedding Professionals
1. Host an Experiential Event
Even for those with zero experience, you can start with hosting an experiential event. This can help you in building your network and introducing yourself to potential clients. Furthermore, attendees can also easily evaluate if you’re a good fit for what they have in mind. You can limit the guest list to brides-to-be with whom you interact personally. Depending on what you offer, catering businesses can prepare a set course for tasting while photographers can have a gallery and quick photoshoot session with the guests.
2. Organize a Styled Shoot
Since platforms today are visually oriented, organizing a styled shoot can help you come up with an amazing portfolio online. This can help you stand out among the rest and give your audience a feel of your brand. You can also even have styled shoots to showcase products and services. This is perfect, especially for visual design and photography services. Furthermore, you can also maximize this opportunity to build your network and connect with other vendors. Collaborations can benefit you too!
3. Network with other wedding professionals
Since you’re already collaborating with other vendors, you can now slowly build relationships with them and be on their referral list. At the same time, you can also do the same for them. After all, a wedding needs not one but one of everything and you can help each other’s business to prosper. Besides this, you can also be onboarded on wedding websites and get enough feedback from previous clients to encourage new clients. Join trade fairs and attend events to meet more people too.
4. Get on the Preferred Vendor List
To get on the preferred vendor list, you should be out there connecting with potential clients. You need to network and be affiliated with the right vendors who can help your business. Moreover, get client feedback and deliver quality service that makes your clients advocates to help you build your credibility. Ask what qualifies you to get on the list and work up from there.
5. Build a User-friendly Website
A website may either make or break a business, especially in the wedding industry. Since weddings only happen once in a lifetime, a visually-aesthetic website sure leaves a more favourable impression on the potential client. Ensure that website is easy to navigate, all buttons are working and that you introduce your brand in the best way possible. Have a gallery as well that they can browse to get a feel of your service. Include forms for easy lead generation and contact details for client use. Check out Vintage Bash‘s website for a good example.
6. Optimize your Website for Search
By optimizing, you need to look for keywords relating to your business. List these down and check each on the free-to-use Google Keyword Planner. There, you can check how popular a topic is on searches and strategically implement these keywords on your website to optimize. Doing so can help you rank higher on searches and increase your traffic in the long run. Since wedding businesses are local to a community, you can also add your location in the keywords that you use.
7. Get listed in wedding directories
Of course, people who need wedding vendors would always refer to directories. Check out the main directories local to your area and onboard there. Complete all necessary information and choose the best photos to flaunt what you can deliver. Best to also encourage your previous clients to leave positive feedback to increase your rating and chances to get picked. Moreover, you can also utilize some boosts to increase visibility and generate leads toward your profile.
8. Get active on Facebook and Instagram Groups
While starting your business, you can swim around the community and get in touch with potential clients and partners. One best way to expose your brand is through Facebook and Instagram groups. Here, you can answer wedding queries from people and help them around. This can organically make your brand reliable and something people resonate with. In the long run, you can also create your own group to grow and engage with.
9. Use Facebook and Instagram Ads
To increase visibility and engagement, you can utilize the Facebook and Instagram Ad features. Allocatefew bucks and run ads that can be customized depending on your intent and what stage of the customer journey you’re targetting. Set your target audience according to specific demographics and geo-restrictions. Furthermore, Facebook also has analytics reports so you can check who interacts with your post and how to maximize this data.
10. Get your business listed on Google My Business
More than listing, this allows your business to be present during localized searches specific to your business category. This can help potential clients discover you and check out your website. At the same time, reviews can also be collected this way and can sure put your brand into the top suggestions should you have a lot of positive reviews.
Bonus: Create a freebie for engaged couples
Make your engaged audience feel extra special and well-connected to you by extending a gratitude gift. This can be a voucher discount or a complimentary product and service that can make their wedding extra special. This also can lead to a more positive perspective toward your brand.
