Working in the marketing field also means keeping up not only with the trends but also continuously learning and adapting. With this in mind, there are a couple of tools that can help us stay efficient and assure we’re always on top of our game. Each tool can help you come up with effective marketing solutions and efficient workflow that’ll benefit the brand greatly. Here, we listed Brand Glow Up‘s handpicked marketing tools that you can also explore and use.
6 Favourite Marketing Tools for Social Media & Branding
A scheduling app greatly preferred for Instagram accounts, Later remains top of the mind for social media marketing professionals. More than scheduling, this tool can also allow you to plan ahead your content and schedule posts on your social media accounts. Besides this, data is also collected so you can analyze and make timely decisions to improve your statistics. We love how this also supports various media formats — photos, videos, and stories. Beyond Instagram, they eventually also jumped into Tiktok, Pinterest, and other popular social media platforms.
- website: later.com/
2. Mailchimp and Flodesk
If you intend to grow your email list and nurture these engagements, Mailchimp and Flodesk can help you with email marketing. They have ready-to-use templates that you can easily implement for use. Not only that but there are also several plug-ins that you can customise your email. You can start from scratch and apply your brand kit to come up with a personal template. Furthermore, you can also even send these with ease and also monitor analytics. From the data, you can tweak and eventually perfect the formula to convert your audience.
Stay on top of your game and within the first page of search engine platforms through the help of Ahrefs. Helpful for search engine optimizations, this remains one of the favourite marketing tools that you should have. This tool can help you look at keywords to implement and increase your website’s ranking. At the same time, this can also help you analyze your competitors and come up with strategies to outwit them. You can also find related websites for backlinking too.
- website: ahrefs.com/
4. Google Analytics
Since Ahrefs is a mainly paid platform, Google Analytics is your next best option. This tool can allow you to track website traffic and other statistics crucial to improving where your brand stands online. Quite impressive, you can also use these data as a reference in coming up with boosting strategies that can help increase traffic and dwell time. You can also see where traffic mostly comes in and where people more often stay. At the same time, this allows you to track ROI from Google Ad efforts along with demographics.
- website: analytics.google.com/analytics/web/
5. Google Search Console
Google Search Console is straightforward. You can type in keywords relevant to the business and see its popularity over a specific period of time. This is a tedious process of verifying the quality of a keyword and how tight the competition to rank can be. Besides this, you can also see what the trends are in a current location and be able to easily access its worth for the brand. For what it’s worth, you can also see the top search results and compare vis-a-vis one keyword to another.
6. Cameras: DSLR and iPhone
The virtual world of today heavily relies on aesthetics and visuals. With that in mind, quality photos are more important than ever. Investing in a good DSLR can help you take control of your photo outputs through its comprehensive capability and features. But in case you can’t invest much in a professional camera, iPhone can do a good job too. It promises a fantastic camera that delivers quality photos. You can also easily edit and upload.