The reliance on mobile devices for various tasks, including transactions, continues to grow alongside the increasing usage. In the United States alone, 79% of smartphone users prefer shopping through their mobile devices. Businesses worldwide, with their sharp marketing acumen, are leveraging this trend. Global mobile advertising spending is projected to skyrocket to nearly $495 billion by 2024, as reported by Statista.
If you haven’t developed mobile-friendly marketing strategies yet, seize the opportunity now. Explore the top mobile marketing trends that will leave a lasting impact on your business. You probably need an upgrade strategy based on the mobile trends that will dominate in the near future.
Mobile Marketing Strategy & Trends in 2024
According to McKinsey’s research, there is an increasing demand for personalized interactions, with 71% of consumers expecting tailored experiences. Furthermore, 76% of consumers become frustrated when these personalized experiences are not delivered.
For mobile marketers, Apple and Google offer tools to personalize the user journey through targeted ads and customized product pages. Going a step further, platforms like Aampe leverage AI to generate unique insights for individual customers through in-app CRM.
#2 Data Privacy Regulations
Stricter data privacy regulations, such as Apple’s SKAN and Google’s impending Privacy Sandbox, are transforming the mobile marketing landscape towards a less deterministic data environment. By 2024, marketers will need to collaborate with technology-driven partners capable of scaling and optimizing campaigns using probabilistic data. Alliances with platforms investing in product and R&D efforts will be crucial for app developers in an era of limited data strategic signals. Finding the right balance between personalization and privacy will be essential to foster consumer trust.
You’ve probably noticed how much demand there has been for apps to protect and control your personal data. This is a consequence of increased attention to privacy. Users highly value phone cleaners, VPNs, and similar applications. No wonder, because the cleaner app allows you to quickly get rid of unnecessary things without affecting your personal information. The key to success is that the phone app does not collect user data and does everything quickly. You can try it out yourself and appreciate the convenience of quick cleaning. This doesn’t mean it’s time to stop collecting user data. At the very least, it should be accessible and understandable to everyone. Why, what data is collected, and what will be done with it next? Transparency in marketing is a trend for 2024.
#3 Demographic Data is Going Obsolete
Have you ever come across value graphics? It’s an upcoming marketing trend that focuses on highlighting what truly drives customers’ passions, rather than solely relying on their demographic data to conclude.
App marketing operates on the principle of trade by barter, where your product delivers value to consumers, and they reciprocate by making a purchase. She emphasizes that value-psycho-demographic data provides answers to pertinent questions, enabling app businesses to establish the credibility and position of their brands.
By 2024, an increasing number of e-commerce and B2C businesses will delve into intricate data analysis, unraveling the what, why, and how of tracking user behavior.
#4 TikTok Marketing
Many people initially dismissed TikTok as a frivolous app for teenagers to lip sync and follow dance crazes. However, it has quickly evolved into a powerful platform for marketers to reach their audience. TikTok’s mobile-centric design has driven unprecedented user engagement. Users spend an average of 52 minutes a day on the app, according to Marketsplash. Despite the fluctuating nature of trends, TikTok shows no sign of fading away. In March 2022, the app acquired over 100 million downloads.
#5 AI is Inevitable
AI solutions will experience further growth in 2024. Some may contend that artificial intelligence has existed for many years, but only with the proliferation of ChatGPT and its disruptive impact, AI can no longer be overlooked. In marketing, AI, like mobile marketing automation tools, can streamline sales processes by leveraging deep data to generate highly personalized product recommendations. Its potential is boundless, as evident from its capabilities.
#6 Augmented Reality Shopping
By enabling customers to virtually try on products via their mobile devices before making a purchase, Augmented Reality (AR) revolutionizes the mobile shopping experience. This immersive and interactive approach boosts engagement and mitigates the reluctance often tied to online shopping. In 2024, mobile marketing strategies will incorporate AR, thus bridging the digital and physical retail domains.
#7 Influencer Content
A company seeking app marketing can promote its app’s greatness by partnering with influencers. Influencers convey messages more effectively when people trust and believe in them. Hence, influencer content ensures clear communication. This year, video testimonials are trendy as they provide a genuine feel for brands, avoiding risks associated with poorly conceived messages. Collaborating with influencers resonates with the target audience, making it an ongoing app marketing trend.
Only the largest companies can go against trends or create new ones. Most marketers simply implement tried-and-true methods and strategies. The emergence of additional tools also affects trends in mobile marketing. It’s better to obey them and move with the times than to try to outdo the entire industry and likely fail to do so.