Relaunching Your Website: Here Are 7 Things To Check First

Relaunching your website as needed is a critical marketing strategy for maintaining fresh, engaging, and new information. It keeps your customers on their toes and your company at the forefront of their minds. When done correctly, relaunching your website may provide your business with several marketing advantages.  However, it takes a lot of effort to create a better website than the current one while appealing to design, user experience, and content. There’s a lot of pressure when releasing a new version of your website. This new and enhanced site is intended to be just new and better. Before relaunching your website, here are the things you need to check carefully:   1. Check The Site Speed Score   Site speed is a statistic that indicates how fast the information on your site loads. As a consequence, the average site speed score for a random selection of pages on the site may be calculated. According to a study conducted by Akamai, 47% of consumers expect a web page to load in less than two seconds. As a result, a fast and dependable internet connection is critical. This post will help you understand the importance of having a good site speed score in your conversion, sales, and SEO.  2. Check The 301 Redirects A 301 status code is an HTTP status code that a web server sends to a browser. It indicates a permanent redirection from one URL to another, which means that visitors who access the old URL will be automatically redirected to the new URL. A 301 redirect transfers all ranking authority from the old URL to the new URL and is most often used when a page is permanently relocated or deleted from a website.  3. Check Your Server Logs The initial few hours and days after a site goes online are frightening for everyone. Regardless of how much testing has taken place, something will have changed to relaunch your site. Reviewing a few pointers can help you get the most out of your server logs before your website relaunching. Monitor any 404 errors you get, as well as any server 500 errors. You may also check Google webmaster central for any crawl stats issues.  Server log management has never been more critical than it is now. IT administrators can do much more than check for reactive problems by keeping an eye on servers, firewalls, and even switching infrastructure event logs. When log management is accurate, you can spot and control issues even before they arise. 4. Check The Google Analytic Codes In Every Page  One of the most important things you can do to track how well your website performs is to put Google Analytics on every page. It’s easy to overlook when you relaunch your website or even after it has gone live for some time. Most of this procedure involves installing the code on your website, but verifying that the code is functioning is a step that’s often overlooked.  Adding code to a website and then forgetting about it happens all the time. This is where issues may arise in the future. The last thing you want to find out while examining website analytics data at a crucial meeting is that the code hasn’t picked up any data in the past months. Of course, this is the worst-case situation. Nonetheless, it’s possible and it serves as a reminder of the need to do this check before your website relaunch.  5. Check Your Contents Going back and revamping previous content material is a fantastic idea for a website relaunch. However, transforming your old website’s content into a useful online tool is a challenging undertaking.  Copying and pasting the old content and hoping for the best won’t work on a new website. Your reader may spend less time reading online even if you have unlimited room. That’s why you must work hard to create content focused on giving readers valuable content.  Make everything new. Any problems, such as faulty connections, should be fixed immediately. It’s a good idea to have everything ready before announcing the relaunch to the public. The material will be fresh and up-to-date for site visitors who come back to check what’s new.  6. Check Responsive Design  Generally, you should test your new design on various browsers and screen sizes before relaunching it. It’s essential to see how your site will appear on a mobile device or a bigger screen, so you may choose the design you like most and try it out on both. The text must adapt and remain easy to understand, while the images must maintain their sharpness. Also, compare how well the site works on a mobile device against a desktop PC.  A responsive web design is an absolute must. If you want to reach the intended audience, the site must work perfectly on all mobile devices. To determine which devices have the most potential of generating traffic for a website, you can look at website statistics and do market research. After that, use a responsive design tester to see whether the site works properly on mobile devices.  7. Check If There’s A Broken Link  A website’s search engine rating may be severely harmed if it has broken links. These things may also damage your site’s usability, which will harm your statistics. Inspect internal and external links and ensure that they function and lead visitors to the correct page. When adding new material, periodically check the site for broken links to ensure that nothing has been overlooked. Manual verification of each page for broken links would take a lot of time and effort. You can choose from a variety of internet tools available to make the process a little bit simpler.  Conclusion  While launching a new website is critical for a positive first impression, website relaunching is essential to attract and engage new visitors. You must have prepared customer-centric content to deploy alongside your new website relaunch so that you can continuously feed Google fresh material to index and boost your domain and page rankings.  Relaunching a website may be done for various reasons. Regardless of the relaunch’s objective, give special attention to planning and structure and the essential things you need to check, as mentioned in this article. Please don’t underestimate the value of time and never lose sight of why you want to use your online presence for what it is. 

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