Is enhancing your brand on social media included in your marketing plan in 2020?
We all know that social media can be incredibly a powerful marketing tool.
One of the best ways to improve your social media presence is to take advantage of your profile headers.
Use this space to show off your products or services or your brand’s personality.
You want people to remember YOU.
You want to make them easily understand what your business is all about.
For the past several months, I’ve been designing custom cover photos for several lovely business owners with different preferences.
I’ve been experimenting on what works and what doesn’t.
In order to create an effective banner, I need the right dimensions.
Some of my customers want a banner designed for both desktop and mobile users while some wants for mobile users only, so I always have to be careful in tailoring my designs to make sure the elements are properly laid out.
So I created templates that I can easily modify. This way I can save time and it’s much less painful for me every time a new customer places an order.
Below, you’ll find the cover photo sizes + templates for Facebook, Twitter, Google+, LinkedIn and Youtube.
Additionally, I created a simple infographic which you can grab at the end of this post so it’s easier for you to see the sizes for each cover photos.
All were tested in Desktop + iPhone 6 using the latest apps.
1. Facebook Cover: 851px X 315px
- Facebook’s cover photo size is 851px (width) X 315px (height).
- This size both works for business pages and personal profiles.
- Profile photo size: must be at least 180 X 180 pixels.
In the PNG template above, the top purple area is the safest visible area. That means they appear everywhere, whether on Desktop or mobile app. If mobile users matter to you, you should not put anything important in the invisible areas.
Your cover photo can be in any of the following formats: PNG, JPG or GIF. According to Facebook, you may get a better result by using a PNG format (which is the format I’ve always been using).
For Facebook cover photo rules & guidelines, click here.
2. Twitter Header: 1600px X 421px
Twitter’s recommended cover photo size is 1500px X 500px. That works as well, but you’d need to do some work to make it work properly.
- The size that’s been working for me is 1600px (width) X 421px (height). However, you need to use the template I created below to make this work for you.
- Profile photo size: must be at least 400 X 400 pixels.
See the purple area? That is the only part you need to fill in with your info. That’s the safest visible area on mobile app and on desktop. The white areas are the invisible areas so do not add anything in there. They will be hidden.
Things to remember: The original quality of your banner will lose once it’s uploaded on Twitter so it’s very important to save your banner in highest quality. Your header image can be in PNG, JPG or GIF format. Twitter doesn’t allow animated GIFs.
Need an inspiration? Check out these 20+ Creative Twitter Header Photos
3. Google+ Cover: 2120px X 1192px
- Google+ cover photo size is 2120px (width) X 1192px (height). This size both works for business and personal profiles.
- Profile photo size: must be at least 250 X 250 pixels.
If you find that size too big, you can use this dimensions too: 1080px (width) X 607px (height).
The template itself looks confusing, I know. But feel free to use the whole space of the template if mobile users don’t really matter to you.
However, if mobile users matter to you or if most of your users are on mobile, you will have to use the template provided.
Here’s a detailed explanation of the template above:
The white paddings at the corner of the template are the maximum paddings or “space” you must use. Using too much padding on the corner OR “border” or space will make your cover photo look small.
The purple area is the only visible area on Google+ mobile so if most of your users are on mobile, you would want to put your most important information or elements on this purple area.
For cool examples of Google+ cover photos, check this out.
4. LinkedIn Company Page: 646px x 220px
- LinkedIn’s banner size is 646 pixels for width and 220 pixels for height. The maximum size you can upload is 2MB.
- Standard logo size: must be 100 x 60 pixels.
- Square logo size: 50 x 50 pixels
5. LinkedIn Profiles: 1400px X 225px
- The recommended header size: 1400 by 425px. You can use PNG, JPG or GIF format under 8MB in size.
- LinkedIn avatar: at least 200 x 200 pixels. Maximum file size is 6MB.
Just a warning though, once you upload your image, you will dramatically lose the quality of your image and will look ugly (the main reason why I don’t use a custom header on my LinkedIn profile).
For the template, you can download it here: LinkedIn Header Template.
6. Youtube: 2560px X 1440px
Youtube’s cover art size is 2560px X 1440px. I highly recommend you to use the provided template below. Feel free can use purple and dark gray areas but I suggest you not to add anything important on the gray areas since they won’t show up on tablets. The white area is invisible on desktops. You can still use this space for those people that use TV to view your channel.
Need a Custom Cover Photo Design?
The infographic
Feel free to embed this on your blog.
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