• About
  • Work
  • Services
  • Shop
  • Contact

Brand Glow Up

social media: getting the basics right

BY · Leave a Comment

When starting a new venture, social media will be an intrinsic part of guaranteeing that your business is seen by many. We offer advice to ensure you start off your campaign the way you mean to go on.

Setting up your accounts

Before you embark on an exciting campaign to promote your business, you must first set up your social media accounts. Using a name or handle that is as close to your business name as possible, without sounding tacky, rude or even too similar to a competitor, is of utmost importance. Before you even decide on a business name, you could use a name checking website to see if the name you want on various platforms and the website address are available. Once you have got the accounts you want, it is important to ensure consistency across the board. Using the same profile picture, background or header image and the same profile bio are all important things. It is so much easier to use the exact same information anyway, so there is no reason to complicate matters at this stage. Be sure to keep the account hidden until you are ready to go public with everything. Check that it does not show twenty-seven different attempts to resize your profile picture and that all the information is accurate.

Share content

Deciding which types of content to share can be tricky. However, ultimately, you want people to be drawn to your social media account, whichever platform you use, and engage with your posts. Although brand consistency is important, people do not want to see the same content again and again. Predictability is not necessarily your friend when it comes to social media. People like to be surprised and made to think and re-think. Using a variety of different post types is important. From photographs to inspirational messages, news stories to blog posts, polls to competitions, there are so many things to choose from.

Be social

Posting on social media on a regular basis does not equate to the job being done and allowing you to move onto the next thing on your to do list. The clue is in the name social media; you must be social. If someone responds to a post you have shared, be sure to reply. Even just clicking ‘like’ regarding their comment is a start. However, the best companies will engage effectively with their customers, both potential and existing. People will often ask questions and they are visible for all to see. “How much is this service?” with absolutely zero response from your business will show the world that you are not that keen for their custom.

Reach out for help

Social media can be a real challenge. We may feel that we know Facebook inside out as have been the proud holder of a personal account since 2007. Unfortunately, it is not that straight forward hence why there are people out there who can help you, like Good At Marketing who claim to do exactly what their name suggests. Help in setting up accounts to help deciding what is the most appropriate type of content to offer and many other things in between will all help to make your business a success. There are also many social media experts, who hold workshops and webinars for you to gain an insight into how it all works. They are definitely worth checking out.

Related Posts:

  • 4 Ways to Improve Your Advertising Campaign
  • how to run a cohesive social media campaign for your new…
  • Managing Influencer Marketing Campaigns With The Right Tools
  • how to make even your “boring” company popular on social…
  • Social Media Branding
  • How To Connect Twitter To Facebook Status Updates

Filed Under: Business Management ·

About

Previous Post: « common content marketing mistakes and how to avoid them
Next Post: The Importance of Data Privacy for Digital Marketers »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Follow Us!

  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Recent Posts

  • The residential complex Beachgate by Address in Dubai — the latest residence from Emaar Beachfront for luxe living
  • Unique Video Production Techniques That Will Get Your Brand Noticed!
  • How Increased Consumer Affluence Through Packaging is Good for Your Business
  • Front End Web Developer Jobs in USA
  • Can An Entrepreneur Survive Without Modern Technology
  • 4 Ways to Improve Your Advertising Campaign
  • Importance of Branding Your Rental Business
  • How Important Is Custom Packaging for Food Products?
  • Reasons to Invest in Digital Asset Management
  • 10 Useful Document Management Tools For Businesses In 2023
  • How to Choose the Best Photo Album Maker for Your Needs
  • What Salesforce Testing Strategies To Adopt for Boosting the Testing Process?
  • How Is Salesforce Integration The Future Of LMS?
  • Formatting Documents: Why This Is Vital
  • What Is Business Technology Consulting and Why It Matters
  • 7 Essential Website Features and Functions
  • Broad Scope: Using Promotional Products To Increase Brand Awareness
  • Difference between Credit Card and BNPL
  • Workforce Management System For Remote Workers: Its Benefits & Challenges
  • Why Businesses Should Have a Website
  • How To Apply For Business Credit Card With EIN In 2022
  • 6 Benefits of Business Process Management
  • 5 Reasons Businesses Use a Call Center Phone System
  • Why Setting A Work-Life Routine is Vital
  • Does Employee Retention Get Overlooked at Your Business?
  • Online Payment Trends Your Brand Needs to Be Aware of
  • 7 Benefits of Using a Marketing Agency
  • 3 Branding Tips All Crypto Startups Should Follow
  • 11 Ecommerce Branding Techniques Every Upcoming Entrepreneur Should Know
  • Top 5 Challenges of Market Research and How to Overcome Them

Categories

  • Marketing
  • Toronto Businesses
  • Businesses
  • Content Marketing
  • Email Marketing
  • eCommerce Marketing
  • Uncategorized
  • Internet Marketing
  • Tutorials
  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Home · About · Blog · Jobs · Privacy · Contact

© 2023 BRAND GLOW UP · Formerly Known as TwelveSkip

Toronto Web Design & Printing Company · Based In Toronto · Serving Worldwide

1230 Sheppard Ave W #4, Toronto, ON M3K1Z9