Building links is never ‘out of fashion’. Millions of websites are using it for a multitude of goals, from initial ranking to making more $ in sales. And in both cases, this approach works like a clock.
Ideally, you should get high-quality backlinks from credible websites organically by posting amazing content. But you can boost this process by cooperating with DA40+ sites, writing guest posts, creating infographics, etc.
SEO link building must be a part of the marketing strategy of every business. And if you’re still not sure why, we have the TOP-5 benefits of the technique that prove its importance.
Benefit #1: Building a Reputation and Establishing Authority
A decent tactic will help you take the right place in your niche.
What is this? Credibility proved by other highly-rated websites. As you achieve that, search engines will see it as a fact, giving you the privilege in SERPs. A lot depends on the reputation and authority you and your domain get over time.
If you steadily provide high-quality content and encourage users and other bloggers to share it with backlinks, sooner or later, you’ll get to the level where the privilege is yours. Of course, it’s better to add some manual action and hire copywriters to write guest posts to raise awareness of your brand and establish you as a thought leader, for instance.
Tip: Get software for better backlinks and analyze your profile, look for websites, etc. easier. One of the best optimization trends in 2021 is automation, and digital tools will help you achieve it.
Benefit #2: Referral Traffic Increase
You get organic traffic from search engine result page click-throughs. But there’s also referral traffic – people that click on backlinks to your source on other websites. The more suitable mentions you get, the more people will see your website and become regular readers.
But not only the quantity matters. You should care about the quality of those links. The website you’re working with should have:
- High DAs.
Domain Authority is crucial when it comes to donor sites. It should be 40+ for your link to be considered credible. - Relevant topics.
The right audience will only come from websites with similar topics to yours. If you specialize in SEO, don’t choose sources about agriculture for your portfolio. People read about tech and crops there, not about keywords and digital tools. - Active audience.
Posting something on a dead website won’t do any good for your link building campaign. There are several ways to see whether the site has an active audience or not. Look at the number of shares and comments. Read those comments to make sure they aren’t spam.
Tip: For the best results, you can get paid backlinks. Specialized services are going to look through their inventory with thousands of websites for some DA40+ relevant sources for your links. That may even provide guest posts!
Benefit #3: Higher Search Engine Ranking
To get more attention to your business, as well as organic traffic, you need to rank higher. Nowadays, it’s not enough to just be on the first results page. You have to be at least the second option. The best case is, of course, if you’re the first.
The number of people clicking on links in SERPs decreases rapidly with every next site.
So, how to increase rankings?
Through a great link building strategy. Choose websites with higher authority and ratings than yours and pitch your material to them in a way they will find it irresistible. For that, you can level up the quality of your articles, infographics, etc. Eventually, at least one such website will agree to place a link or a guest post on their source.
Tip: dashtech.org shows that the tactics for reference building are plenty, so there’s definitely at least a couple that fit your business.
Benefit #4: Greater Revenue Opportunities Due to More Attention
Of course, a business is created not only to provide value to people. There should be something behind it, and usually, it’s money. Revenue opportunities increase with the number of potential customers.
They will come only after finding out about your business. And how are they going to do it? Through backlinks on other services and your high ranking. Of course, the user experience of your website and the quality of products you offer matter as well. But that’s a subtopic for an article on on-site SEO.
Tip: Make sure you not only seek revenue. Nowadays, SEO trends indicate that the focus is shifting more and more towards customers, their search intent, and behavior. Consider this when building your new campaign.
Benefit #5: Great Relationships with Other Businesses and Customer
Competition aside, having good relationships with other websites and businesses in the niche is important. You don’t want someone to post your links on spammy websites just to make your company disappear.
Relationships with your customers are as important. Building trust is necessary for higher revenue and the success of your business. Through credible backlinks, you’ll show potential customers that you’re a service worth their attention.
Such references act as honest recommendations, which is very good for your reputation.
Tip: Check for spammy links, no matter how good your relationships with other businesses are. Also, do competitor research. This will help you find out what focus keywords are the most common now, what those websites have that you don’t, and what they lack that you can provide instead of them.
As to customer relationships, the key tip is to communicate with them. Offer surveys, send messages with helpful tips while they are on the website, but don’t make it a part of an aggressive marketing approach.
To Summarize
So, do you think link building is important for your business website now? We hope we’ve succeeded in persuading you. Use professional tips, implement digital services and tools, and hire link-building agencies.
An expert approach will provide the same level of results for your business. Increase ratings, build authority, get more traffic and leads, and make more money! All of that after using one essential SEO approach. Sounds good, doesn’t it?
About the Author
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and SEO. He also loves traveling and speaks Spanish, French, German and English.
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