One way to keep your readers from coming back to your site is to provide them with useful content. With a few simple tricks, you can provide your readers with quality content that’s informative, engaging and relevant. Managing to use most of these tricks will ensure that your readers will become your most faithful followers.
1. Use informative media as examples
You can easily connect with your readers when making a point or getting your message across by using examples. Your example doesn’t necessarily need to be textual (demonstration, anecdote, presentation) but visual as well, in the form of videos, screenshots, images, even Gifs.
In fact, visual props in blog posts tend to appeal more to your readers as they’re instantly understood and don’t require much effort on their behalf.
Whenever possible, choose video, images and other relevant visual content to enrich the content and strengthen your post’s appeal.
2. Use adjectives for attention-grabbing titles
An attention-grabbing title and relevant, to-the-point subtitles are little content baits, if done correctly, they will persuade your readers to keep reading.
Using adjectives is one way you can create successful headlines, however, don’t overdo it as it will make your ideas difficult to understand.
If you need tips for writing catchy titles, you can read my previous blog post about Ways to Come Up With Great Blog Post Titles
3. Make your reader the focus of your content
Your content should address your reader personally, if possible, you should strive for making the reader feel what they’re reading was written for them and not some vague, general audience.
Having content that directly relates to your reader establishes a strong connection between you and your reader, the reader feels valued and respected. On the contrary, content that’s vague and generic will eventually drive your reader away. So, have one concept in mind: keep your content relevant to your reader. Write what they want to read, not what you want to say.
Address your readers often, make them feel part of your writing, give them information they can relate to at a highly personal level and see how easily they get hooked.
4. Emphasize what you can share
You’re the writer of your blog so it’s a good idea to often remind your reader of your own presence in your content. While some blog writing experts will tell you that your content needs to be rather impersonal to avoid being to self-centered, in fact using the ‘I’ will give a more deeply personal touch to your content, again making it more honest and direct, therefore more appealing to the reader.
Write short but concise paragraphs
Keep your paragraphs short, 3 to 4 sentences per paragraph is a sufficient paragraph size. Longer paragraphs tend to tire or lose the reader’s attention.
Besides, you need to remember that you’re writing for the Internet and short, fluffer-free content is what they’re seeking. The reader wants coherent content, that’s easy to follow and clear.
Use simple and friendly words
You want to communicate with your reader with ease and using simple words is the best way to do this. Posts with too many jargons words, too formal and complicated sentences will drive your reader away.
Communicate your ideas in the simplest way possible to make your insights and ideas less complicated to understand. Impress them with your ideas, not your rich vocabulary.
Use contractions for free flowing sentences
Using contractions is usually forbidden when writing essays and academic papers but this rule doesn’t apply in blog writing.
Using contractions makes your content more conversational, easy going and friendly for your readers. Instead of writing “I am,” write “I’m” to make the sentence run smoothly when reading it.
Use numbered contents and lists
Lists and numbered content is a foolproof trick for giving your readers easy flowing content that’s a pleasure to read. It’s more appealing when you use numbered items or lists in a post.
This is because lists make reading seem less demanding and much more convenient. Figures and statistics used within your post can also provide some level of authority to your arguments, making you sound more expert-like.
Write a strong lead paragraph
The lead is the paragraph that appears immediately after your title. If it’s an engaging one, then you’re more likely to have convinced the reader to read on.
Be careful though, your lead paragraph needs to accurately inform the reader of what to expect from the post, don’t lie to your reader, mention only the ideas that actually exist in the post.
Make your lead paragraph relevant and appealing but don’t set up the reader for disappointment.
Keep your readers engaged in closing
It’s best to wrap up the entire blog post with a strong conclusion that will continuously engage your reader to ponder on your article. Ending it with a question will certainly remind them that they’re still a part of the blog post, which can encourage them to participate in commenting on your blog.