Have you ever wondered what it takes to keep your company’s website at the top of search results? Well, the answer is an entire team of people dedicated to optimizing everything from keywords and URL structure to links, content, and design. The SEO department is led by an SEO manager.
If you need to fill a variety of positions for SEO Jobs in Sheffield, Manchester, London, and Birmingham, you may want to look into using a specialised recruiting agency like SEO For Hire. If you’re thinking about hiring an SEO manager but aren’t sure what their role entails, keep reading.
The Role SEO Managers Play
SEO managers work in an organization with a marketing department, or as freelancers. Their role is to help set the company’s goals, strategize how to reach those goals, and then implement tactics that move the company towards accomplishing those goals.
SEO Managers Take Responsibility for All Aspects of Search Engine Optimization
SEO managers take responsibility for their company’s SEO strategy and implementation, including defining goals, creating an action plan, monitoring results and making adjustments as needed.
They may also work with outside vendors to help determine how well the company is doing compared with its competitors (and what it needs to do better).
An example of a job title that might include “SEO manager” would be “Search Engine Optimization Manager.” These professionals typically have experience working as SEO analysts or performing similar roles within digital marketing units.
In general, they’ll:
- Define search engine optimization strategy based on keyword research and market research data. They’ll then implement that strategy by developing content strategies (such as blog posts), engaging with influencers on social media platforms like Facebook and Twitter, and building links from other websites back to yours (link building) to improve your site’s visibility online.
- Monitor progress through analytics reports from various sources such as Google Analytics or Adobe SiteCatalyst, and tweak tactics accordingly if something isn’t working.
- Keep abreast of new developments in technology such as mobile optimization or social media.
- Oversee contractors who help manage tasks related specifically to SEO, such as link building or content strategy development.
Content Creation, Curation, and Delivery
SEO managers are responsible for consulting with others in the organization on best practices for content creation, content curation, and content delivery. They help the organization create content that is optimized for search engines, as well as distribute its content to a wide audience.
They also manage the internal and external communication of their organization, including how users interact with it on social media. An SEO manager needs to be well versed in the latest trends in internet marketing and the industry as a whole.
This person needs to be able to see how the organization’s content will fit into its overall marketing strategy, and how it will affect other areas of business. The SEO manager should also be familiar with all current SEO best practices, as well as how users interact with websites.
SEO Managers Lead A Team
The role of an SEO analyst is to manage optimization and keyword research, track search engine algorithm changes, audit links, test ads and technical areas of the site, develop a content strategy and plans and collaborate with content writers, designers, developers and marketing teams.
They also create reports to help stakeholders understand how well a website is performing in terms of its traffic volume, conversion rates, and user experience.
The role of an SEO analyst is to manage the optimization and keyword research, track search engine algorithm changes, audit links, test ads and technical areas of the site and develop a content strategy. They also create reports to help stakeholders understand how well a website is performing in terms of its traffic volume, conversion rates, and user experience.
SEO Managers Handle All Necessary Tasks
SEO managers oversee all the work required to ensure their company’s website appears high in search engine results. They manage a team of SEO professionals and may also have direct reports who are content creators, or writers who can create original text for a website.
They take responsibility for keyword research, auditing links, testing ads, and running experiments on other technical areas of the site such as page loading speed.
SEO managers also develop content strategies including content planning and development. These require them to plan how they will build new pages on their websites that are both useful to consumers while also improving their ranking on search results pages
When you understand what SEO managers do, it’s easy to see why they are so important. They help websites reach more people through search engine optimization and make sure that the content is up to date and relevant.