If you’re an entrepreneur, you know that to grow your business, you need more customers. And if you want those customers to come back again and again, they need to feel like they are getting a good deal.
This is where search engine optimization (SEO) comes in—it can help drive traffic from Google and other search engines so that potential clients will find your website when they are looking for something specific.
To master SEO and drive more clients to your content, it’s imperative to understand what EAT is in SEO.
What Is E-A-T In SEO?
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a checklist that Google uses to evaluate websites. The acronym means that your website needs to have all these qualities to rank well within local search results:
Expertise – You must be able to provide helpful information about the topic or product you are selling on your site. Besides this, your information must be crisp and accurate, proving your expertise on the topic.
Authority – Your website must have authority for people who visit it to trust you enough to buy from you or leave feedback about what they liked or disliked about what was displayed there (a good way of measuring authority is by looking at how many backlinks are pointing towards them).
If a page has zero backlinks pointing towards it, then chances are people won’t find anything useful on their way through those pages, so they stop going anywhere else!
Trustworthiness – This refers specifically to both internally within the organization where work gets done, as well as externally, with other businesses’ customers/users who interact directly with each other through social media channels, such as Facebook groups, etc.
Not only this, but the quality of your content may be measured by how well it is written, how often it is updated, and how frequently it gets shared through various social media channels.
Why is E-A-T Used by Google?
Google uses E-A-T to determine the quality of a site. If you have an authoritative website, then it will rank higher in search results. Google also uses E-A-T to determine whether a site is trustworthy and/or informative.
Visibility refers to the number of people who visit your site, as well as how much they interact with it once they have arrived there. You can measure this by looking at how many backlinks point toward a page (a good way of measuring authority is by looking at how many backlinks pointing towards them).
If a page has zero backlinks pointing towards it, then chances are people won’t find anything useful on their way through those pages, so they stop going anywhere else! The three factors together form the E-A-T algorithm and can be used to help determine the quality of any website or page on the internet.
How Does Google Use E-A-T to Evaluate a Website?
The overall quality of a website is determined by how well it meets Google’s E-A-T criteria.
Google uses the following factors to determine if a website has high quality:
1. “How well does the content on your site align with what users are searching for?”
If you have relevant content on your site, then there’s no need to worry about this factor. However, if all you have is low-quality articles with little substance, then this will be reflected in Google’s rankings as being less authoritative than other websites that provide more valuable information about what people want or need to know (for example “SEO”).
2. “Does Google trust this particular page as an authority or expert on its topic?”
A page that seems credible but doesn’t meet all three criteria would likely rank lower than one that does meet those requirements.
However, if someone were able to use advanced techniques like cloaking techniques, they could fool even sophisticated algorithms into thinking they were legitimate experts while still producing poor results.
What is the Role of Google’s E-A-T Checklist in Improving Your SEO?
Google’s E-A-T checklist is a factor in ranking. It’s also a factor in the overall quality of your website, whether it be a personal blog or an e-commerce store.
The more relevant and useful your content is to users, the higher you’ll rank against competitors who have similar content but don’t provide as much value to their audience.
It’s important to note that Google doesn’t just look at your site; they also take into account user behavior on other sites throughout their algorithm.
This means that if someone clicks on one link from another site (whether it’s another affiliate link or even just browsing around), then chances are good that person might end up visiting somewhere else, too – which could mean losing out on potential revenue opportunities!
Steps to Improve Your Website’s E-A-T Score
1. Create High-Quality Content
You must create high-quality content for your website. This means using keywords in your content and making sure that it’s unique, well-written, and easy to read.
Besides this, also ensure that your content is genuinely engaging and provides value to your viewers.
This increases the chances of your content being shared among your visitor’s circle, leading to more views and potential leads for you!
2. Provide High-Level Customer Service
The best way to get your customers talking about you is by providing high-level customer service. This can be achieved by:
- Providing a well-rounded, good experience from the start.
- Communicating with customers on social media, such as Facebook and Twitter, directly or through an internal blog or forum where they feel comfortable sharing their experiences and opinions about the products or services that you provide.
- You can also encourage them to share their stories using hashtags that promote your product or business.
3. Create a Positive Brand Image
A positive brand image is how your customers perceive you, and it’s a big factor in whether or not they trust you. If a customer doesn’t feel like they can trust the company or product that’s selling them, then they won’t buy from you.
Creating a positive brand image starts with establishing who your target audience is.
This will help determine what type of content would be most relevant for each person based on their needs and interests. Once this information has been identified, it’s time to start creating content!
There are several ways companies can use social media platforms such as Facebook or Twitter as well as blogs (if applicable) when creating valuable content related to SEO strategy so that audiences get more value out of each piece produced by these channels than just posting generic posts.
4. Offer a Variety of Products and Services
A company that is willing to offer a variety of products and services has a greater chance of being successful.
This is because it makes it easier for customers to find what they’re looking for, and it also helps them understand your brand’s value.
It can be intimidating at first, but don’t be afraid! There are many ways you can try new things without changing the way you do things now. You might start by offering more items in your store (if you sell clothing), or creating an entirely new category on your website (if you have an online store).
5. Build Links from Reputed Websites
There are many steps you can take to improve your SEO, but one of the most important ones is building links from reputable websites.
- Build links from sites with high domain authority. Domain authority refers to how much a website has established itself in terms of trust and respectability. It’s important for Google to see that you’re building links from high-ranking sites; otherwise, it may not trust what you’re saying about yourself or your business.
- Build links from relevant sites within your niche or industry. The more relevant the site is toward what people usually search for related keywords on Google, the better chance they’ll have at ranking highly when someone searches those terms about yours! This can also be helpful if there’s already competition on these pages but you still want them ranked higher because they’ve been optimized correctly, as well as being able to earn backlinks easily through social media networks like Twitter or Facebook groups.
While Google does not force website owners to implement a checklist, it does encourage them to look at their site from a user’s perspective.
If you need help with any aspect of improving your SEO, try local business SEO services. By doing so, you can be sure that your site is meeting its standards and will rank higher in search results.