What You Need to Know About Taking Your Amazon Business to the Next Level
You have been running your Amazon business successfully for a while now, and you have come to the realization that you have outgrown your current infrastructure. Your spare room, garage, or garden office may be overflowing, and you simply don’t have the space to pack your orders.
The process you had when you had a dozen orders a day is woefully inadequate for the volume you are getting now, and it takes too long and makes you prone to mistakes. It is clear you need to upgrade things throughout and go about it the right way so you don’t damage the sales and reputation you have built up so far.
#1 Find the right business premises
You will need to start by finding a new home for your Amazon business. The amount of space you need will be defined by the size of the products you sell, as will the balance between office and warehouse/packing space. You also need to decide if you want to move to somewhere with room for further expansion later on so you don’t have to repeat this process.
Location will be important too. If you are selling online with an Amazon business, you don’t need to worry about passing trade, so you can go for somewhere out of town, where rents will take a smaller chunk out of your turnover. You also need to look for closeness to transport links, as couriers will need to come in and out of where you are at least once a day.
#2 Hire the right people
You will probably also need to recruit help, be it part-time or full-time. You will need to target flexible people who can maybe stay late during busy periods, with recently retired or semi-retired people being ideal for this. You could also look at parents with kids at school and have them pack orders in the middle of the day.
#3 Increase your product promotions
This will all add to the ‘overheads’ column on your balance sheet, so you need to do something to offset this. One simple solution is to increase your product promotions and, as a result, your sales. For advice on how to do this most effectively, you could consult a specialist Amazon marketing company like Nuanced Media, who will help you in all the key areas that define whether a customer will order from you or not.
Given your current success, you might think that you don’t need any help, but companies like these are experts and can open your eyes to areas you might not have considered before.
#4 Research new products to add to your range
With all of these extra resources at your disposal, you might decide to add to your product range. First of all, you need to make sure that the additions you are looking at are congruent with what you already offer so it is easy to promote to your existing customer base. Secondly, you can look to your competition for inspiration here and use all the hard work they have done to your advantage. You will see what they have tried and worked, and just as importantly, what has fallen flat and is not worth wasting time checking out.