Admittedly, there are still a lot of countries whose citizens are not yet fond of thinking of owning their websites. When they land on a website, they feel like websites are still foreign to them, and developers behind these designs and sites are but superstars for them. However, things are a bit different—and will continue to get a lot more different—if you are inside a country where a website is almost like a legal requirement.
Do you really need a website? Be careful though, I am not asking if you have an ongoing business or not, simply because it’s not a requirement before you can start one. The question I throw is that, do you realize how important it is for you to have a website these days? Do you conceive how much it will bring to you and to whatever idea you are now having in mind? But especially if you have a business and you are just so darn serious with it, you better start reading this whole page.
Today, I am about to show you why a website is almost like necessary these days, more if you want more audience, more prospects, more clients, more sales, more bragging rights, and hence, more advancement in life.
1. You can start a business.
Who might have guessed it? Well, in having your own website, you are not always required to have a business first before acquiring one; all you need is a goal. You want more money? You want to spend most of your time at home with your family? You wanted to be a freelancer more than being an office guy that commutes every morning? Do you have a skill that you think you can earn from?
All you need is a goal. A lot of Internet users actually grow rich on the Internet alone, and their business is all rooted from what the Internet offers as tools or resources. You can start your own blog from scratch. You can sell your skills and talents as services to others. Got some writing skills? You may want to sell some books, or compile some good information that will sell. Again, all you need is a goal.
2. It’s a lot, lot cheaper.
Do you have any idea how much a typical business would invest on marketing materials, from posting ads on newspapers to getting and maintaining a live TV program? Honestly, I don’t have any real idea either; all I know is that, it is expensive, and it burns a lot of time and resources. Going for the internet saves a lot of these natural and man-made resources, and in fact, you can produce more marketing materials simply by using some modern technologies that are trying to reach to you.
A lot of blogs are for free, and though you may start with a shared domain and a domain name that you do not really own for now, you can already reach out to millions of people each and every day. You can post videos without paying anything. You can post photos and other relevant images. You can post articles without paying a cent. All you need is a little of your guts, and your materials can be prosperous as a lot would imagine.
3. More flexible materials and resources
In relation to the way Internet is being cheaper, alongside with this is that, your business can get into more digital spaces without requiring that much movement. What I mean is that, for example, your brochure that you printed for 100,000 copies slightly got a little mistake with a spelling. You cannot just pull them all back for individual corrections, right? At least, when you offer materials in digital form, and when you use materials and tools in digital form, your objects can be more flexible, more configurable, and more versatile.
Your website these days can also fit to different screen sizes, and this is just an ongoing requirement these days since the entrance of smart devices. Got a lot of products to sell? Modern tools allow you to track sales and make inventories in a snap, and can even give you live feeds and reports of how your products are appealing to the general audience. Documents and other important files can all be safely stored and shared online and even in the cloud, and this is a way lot better than printing all those drafts that will only be disposed after a couple of days.
4. Direct sales
If your product can come in a digital form, such as a book, for example, then you can make sure that your product will sell without the hassle of deliveries, trucking services, freight charges, shipping costs, insurance, and even tax. Go and make a digital format of your book, and tell you what, people may even prefer it.
The same principles also do well if you are offering coupons, selling tickets, movie passes, or even selling software and apps. Better than all of these, how about processing payments online? People these days prefer more secure pay-out options such as PayPal, and integrating it on your e-commerce site will really be an advantage. You don’t even have to secure your paper receipts from flash floods or fire, and all of these advantages mean that you can sleep well and at the right time, even when you are not looking at your screen to monitor what’s going on!
5. Your competitors may already have it.
You don’t want to be the last to know, right? The same goes with sales and revenues, you don’t want to be the last on the ranking as well. Going for a website means that you give your business an extra layer of credibility. According to recent studies, customers and clients would prefer contractors and businesses who already has a strong online presence.
Having a website also adds to your marketing potential, since you can advertise your products and services on a stronger—or probably the strongest—channel of traffic. More traffic and more people to know about your company online will perpetuate you and your business further. And better, people can reach out to you faster and more conveniently compared to when you still don’t have a website.
6. Always up and resonating.
As we already gave you an idea of, having a website means that you don’t have to stay up all night just to watch visitors come and go. A website—one that is hanging on a good hosting company that promises a good uptime—stays up visible and fully-working 24 hours a day, 7 days a week, 365 days a year, and this is regardless of whether your visitors are from China or from Australia. People can reach you in a matter of seconds and in a matter of few clicks, and they will not care if you are taking a shower or having a walk outside.
7. Impossible control over population
Even though you can estimate how much of the general people will look on your product, you can never know the possibilities of making yourself available online with a website. More than any other media for finding products, services, and information, the Internet is the most credible and the most accessible these days. ‘Google’ has already been coined these days as a verb, and this is because people already associate information with searching on the web.
There are billions of people who are using the internet day and night, and in fact, you don’t have to worry about counting them. All that I’m saying is that, with a website, you have the potential to reach a larger audience base. You don’t even have to knock on their doors all the time; they might be the ones who are looking for you if you are selling right.
8. You can offer just about anything you like.
This might be the most interesting thing here, and I would like to reiterate that going for a website with or without a business beforehand would literally know the least limits. You can start a business selling baby bottles or charcoals, or you can offer digital matte painting services, and what’s more fun here is that, you don’t have to think if a neighbour of yours is already doing this or that. You don’t have to worry if your mother tells you not to sell this anymore.
A product that you have now may not be appropriate or friendly on your place, but you aren’t sure also if other people from other countries badly need that. You may be worried that selling your services online won’t really be successful because your friends are already taking the ranks, but do you realize how many people out there are still actually crying out for your offers?
These all mean that you can offer what you like to offer, without having the fears and worries pull you back from truly enjoying what you want. If you think that your product is something you deem helpful, then it will always be helpful to a number of people out there.
9. Better communication
E-mails, group chats, instant messengers, social networking, free calls, sending of large files, sharing of media files such as photos and videos, cloud computing, cloud storage—all these mean that you can collaborate better, communicate better, respond faster, and negotiate better, even without spending a cent! All that you need is a solid internet connection, some tools or apps, some accounts, and you can already go and interact with your clients and visitors anytime, anywhere. With some additions to your website like contact forms, maps, and other contact information, you know that you can be easier to contact without any real hassle.
10. It’s just a requirement.
Admit it or not, but having a website is almost a requisite to building a business these days. As I mentioned a while ago, having a website adds credibility, and missing a website would almost mean that you lose a very vital part of the whole system—a necessary part that would affect your identity, marketing, communication, and virtually all other aspects you could imagine. The internet—together with establishing a website from scratch—is made to be a lot more intuitive and easier these days, and it will somehow feel like an insult if you still do not find ways to grab your chance.