How to Get Free PR Packages: Tips for Influencers

We’ve all been there: scrolling through Instagram, drooling over the latest beauty products, stylish fashion pieces, or even tech gadgets and wonder, how those influencers seem to have all the coolest PR packages sent to their doorstep. But more importantly, how can you get in on the action?

Spoiler alert: It’s not as difficult as you think! With the right strategy, anyone can snag PR packages, whether you’re an up-and-coming blogger or a seasoned influencer.

So grab your notepad (or your phone) and let’s dive into the secret world of PR packages. Ready to get your hands on free goodies? Here’s how!

Female vlogger recording a professional video with a ring light setup, discussing PR and influencer topics.
Photo via pexels.com/ @rdne

What Are PR Packages?

PR packages are items sent by brands to influencers, content creators, and journalists for promotional purposes. These packages usually contain a company’s latest products or services and are sent with the expectation that the recipient will share their experience with their audience. Think of it as a mutually beneficial partnership: you get awesome products to try, and the brand gets exposure to your followers. It’s a win-win!

Now, getting these packages is not always as simple as just posting a few selfies. There’s a little more strategy and know-how involved. So let’s break down the steps that will set you on the path to getting your own PR packages at your doorsteps!

1. Build Your Personal Brand

Before any brand is willing to send you free stuff, they need to know who you are and what you stand for. The first step to landing PR packages is building your personal brand.

  • Find Your Niche: What are you passionate about? Fashion? Beauty? Travel? Food? Fitness? Tech? Once you’ve figured out your niche, focus on curating content that aligns with your interests. Don’t try to be everything all at once; find what sets you apart and own it.
  • Consistency is Key: Whether it’s on your blog or social media channels, you need to post regularly. Show up for your audience and create engaging content that resonates with them. Brands love to work with influencers who have a consistent and active presence online.
  • Engage with Your Audience: Don’t just post and ghost! Respond to comments, engage with your followers, and build relationships. A loyal and engaged community is what brands are looking for.

2. Have a Strong Online Presence

Brands want to know that their products will get exposure, so they are more likely to send PR packages to individuals who have a solid online presence. That means you should be active across platforms like Instagram, TikTok, YouTube, and even Pinterest or LinkedIn, depending on your niche.

  • Optimize Your Profiles: Make sure your bio clearly describes who you are and what you do. Keep your contact info easily accessible and ensure your social media posts are high-quality and on-brand.
  • Professional Photos and Captions: Brands are looking for individuals who have the ability to create professional-looking content that can showcase their products in the best light. Invest in a good camera or smartphone and learn some basic photography skills. A good photo goes a long way!
  • Create a Media Kit: A media kit is your digital resume. It highlights your audience demographics, engagement rates, and the types of content you produce. This can be a powerful tool when you’re reaching out to brands or pitching for PR packages.

3. Reach Out to Brands

While some brands may approach you first, there’s no harm in being proactive. Sometimes, you need to make the first move!

  • Find the Right Contacts: Do your research to identify the PR contacts at the brands you want to collaborate with. Look for their email or direct message (DM) on platforms like Instagram.
  • Craft a Personalized Pitch: Don’t send generic messages that look like you copied and pasted them to 100 brands. Take the time to write a thoughtful message explaining who you are, why you love their products, and why a collaboration would benefit both parties. Be clear about your audience and how you can help promote their products.
  • Be Professional: Whether you’re sending an email or a DM, always remain professional. A polite, friendly, and respectful tone goes a long way.

4. Join PR Platforms and Networks

There are several platforms and networks that connect influencers with brands who are looking to send out PR packages. These services can act as a middleman, making it easier for you to access PR opportunities.

  • YouTube Brand Connect (formerly Famebit): This platform allows influencers to sign up and browse through brand offers. If a brand likes your profile and content, they’ll reach out to send you a package.
  • Glambot: The platform connects you with top beauty brands offering PR packages in exchange for reviews and promotions on your social media.
  • Social Nature: This platform is great for food and wellness product influencers. Social Nature works with brands to send out product samples to influencers for review and social sharing. It’s an excellent way to gain access to PR packages in the health and wellness space.
  • PR Couture: This network connects influencers with fashion, beauty, and lifestyle brands, focusing on PR relationships. Although it’s US-based, many Canadian brands also use PR Couture to find influencers for PR packages.

5. Show Your Love for Brands (Without Expecting Anything in Return)

Brands love to work with influencers who genuinely love their products. While it’s important to pitch to brands, you should also show your support by interacting with their content.

  • Follow, Like, Comment (You know the drill!): Follow brands you’re interested in, like their posts, and leave meaningful comments. This will help you get on their radar.
  • Share Your Experiences: If you’ve purchased something from a brand, share your honest opinion and tag them on social media. This can increase the chances of them sending you PR packages in the future.
  • Create Organic Content: Creating content that subtly integrates the brand without asking for anything in return can show them you’re a great fit for their PR list.

6. Maintain Professionalism and Patience

PR is a long game, and patience is key. Even if you don’t land a PR package immediately, don’t lose heart—it’s all part of the process. Building genuine relationships with brands takes time, consistency, and effort. Focus on creating high-quality, engaging content that reflects your niche and showcases your personality. Interact authentically with brands, stay visible, and continue refining your presence. With persistence and dedication, the opportunities—and those PR packages—will start rolling in.

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