Top 10+ Market Research Tools to Dominate 2025
Conducting market research in 2025? Then, you’ll need market research tools that are smart, intuitive, and tailored to your goals. Market research is no longer just about crunching numbers but finding actionable insights that keep your business ahead. As you craft strategies, refine your products, or understand customer needs, the right tools make all the difference. These market research tools combine data, analytics, and usability to help you make smarter decisions.
The Top Market Research Tools for Conducting Market Research in 2025
1. Statista
Statista gives you access to vast data and statistics across industries like healthcare, finance, and consumer goods. Use its in-depth reports, forecasts, and visualisations to refine strategies or identify trends. Global surveys offer insights into international markets, making this market research tool ideal for businesses with global reach.
Who is it for?
- Market researchers needing comprehensive data to create buyer personas, forecast trends, or analyse specific global industries.
2. Zonka Feedback
This market research tool makes collecting feedback simple with its customisable surveys and segmentation features. AI-powered tools like sentiment analysis and text analysis uncover deeper insights. Zonka Feedback also measures key CX metrics like NPS and CSAT, helping businesses optimise customer journeys effectively.
Who is it for?
- Brands focused on customer experience and segmentation to refine strategies and improve engagement.
3. SurveyMonkey
With SurveyMonkey, you can simplify research with ready-made survey templates and powerful analytics. Its tools measure NPS, CSAT, and trends while integrations with Salesforce and Tableau expand functionality. Skip logic and question branching help refine responses.
Who is it for?
- Businesses needing versatile survey tools to gather actionable feedback and identify market opportunities.
4. Typeform
Typeform’s conversational format asks one question at a time, improving response rates. Its drag-and-drop builder and real-time analytics ensure a smooth survey process. Distribute surveys through email, social media, or your website.
Who is it for?
- Marketers wanting engaging surveys with customisation and analytics to gain deeper insights into customer preferences.
5. QuestionPro
Using QuestionPro for market research allows you to create advanced multilingual surveys with skip logic and branching. Integrations with tools like Google Sheets simplify workflows, while its analytics identify trends and optimise strategies.
Who is it for?
- Enterprises conducting global research or complex surveys requiring detailed analytics and multilingual support.
6. Qualtrics
Qualtrics combines AI-driven analytics with tools for creating surveys and predictive modelling. Features like conjoint analysis and automated follow-ups improve customer experiences and refine market research processes.
Who is it for?
- Global brands requiring advanced analytics and predictive tools to understand customer behaviour and preferences.
7. NielsenIQ
NielsenIQ provides a comprehensive suite of market research solutions, helping businesses adapt quickly and perform competitive analysis. It allows you to access consumer data on purchasing behaviour, preferences, and trends to create better strategies. Plus, you can use media analytics to measure advertising impact and predictive analytics to anticipate trends.
Who is it for?
- Businesses needing real-time consumer insights to refine strategies, measure media performance, and conduct tailored research for global markets.
8. Whatagraph
Whatagraph connects and visualizes data from multiple sources. This market research tool allows you to create custom dashboards with branding, schedule data transfers, and share reports in real time. It also integrates with Google Analytics, SEO tools, and more.
Who is it for?
- Marketers needing seamless data visualisation and custom dashboards to showcase campaign performance and ROI.
9. Tableau
Tableau can turn your raw data into interactive charts and dashboards. You can even connect multiple data sources to explore trends, analyse campaigns, and share findings effortlessly.
Who is it for?
- Enterprises requiring powerful visual analytics for informed, data-driven decision-making.
10. Upwave
Upwave focuses on measuring the impact of advertising campaigns. It tracks demographics, behaviours, and real-time performance across channels, offering valuable insights to improve ROI.
Who is it for?
- Brands optimising advertising strategies and seeking detailed insights into campaign effectiveness.
11. Userlytics
You’ll need Userlytics if you want effective remote usability testing with features like card sorting, prototype testing, and live conversations. Its dashboards provide insights into task performance, completion rates, and user preferences.
Who is it for?
- Product teams and marketers wanting user testing tools to align products with target audiences effectively.
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