Attracting Traffic: 3 SEO Practices for WordPress
Search engine optimization (SEO) has revolutionized the digital world of today. No one has the time to scroll down heaps of data and find a particular website; SEO has made this easy. However, things can become complicated if you’re in there as a website rather than a customer. If you wish to outcompete competition, the only way is to leave your competitors behind, literally and figuratively. In this article, we look at some practices you can engage in to ensure your business stays on top of the multifaceted digital landscape.
SEO and WordPress: The Link
SEO is crucial for pages seeking greater visibility. This is the process through which your website can have higher link popularity and content relevance, allowing search engines to rank it better and bring your services to the top for any related search queries. When it comes to creating this website, WordPress should be your go-to. It offers a robust foundation for designing your page and implementing effective SEO strategies.
Best Practices
Let’s look at three ways to ensure you get the most out of WordPress for these SEO strategies.
- Choosing an SEO-Friendly Theme
WordPress offers a variety of themes, and you need to make the best use of the available options to make well-informed decisions. When deciding on a theme for your website, you don’t just go with what looks pretty; choose a theme carefully. Opt for lightweight and speedy themes so your page loads fast and delivers instant results to visitors.
Similarly, it is better to go with themes that are adequate for all screen sizes, not just computer screens. Mobile traffic is surpassing computer traffic, so you must choose a theme that makes your website easy to use on mobiles, like Astra or Neve.
- Keyword Research and Optimization
Keyword research involves identifying the terms and phrases your audience uses when searching for information related to your niche. Tools like SEMrush and Google Keyword Planner are ideal for discovering relevant keywords and assessing their search volume. Then, you can incorporate these keywords into your site’s content, such as blog posts, and improve search engine rankings. It is how you can ensure that your page pops up when your target audience searches a certain word.
You should also optimize title tags, meta descriptions, and relevant headings with the keyword to make your content more relevant and organized. Regularly monitoring keyboard performance through tools like Google Analytics (with an estimated 3.2 million user websites in the US) allows for ongoing adjustments and improvements, further ensuring your site remains competitive and relevant.
- Optimizing Content for SEO
At the end of the day, it is your content that determines performance. Craft your website in a way that can help it rank higher in search engines by posting high-quality, relevant content, such as blog posts, articles, videos, and infographics that address the needs or interests of your target audience. You can also repurpose infographics for your social media pages.
Needs may refer to your target audience’s problems, questions, or challenges for which they need solutions for. For example, if your target audience is small business owners, their needs might include learning how to manage finances or market their products. In comparison, interests refer to the topics they find engaging or enjoyable, such as hobbies, industry trends, or new technologies.